Travel and Tourism Business in Nigeria

Across the world, tourism has evolved to become one of the fastest growing industries. This growth has been driven by advanced technology in travel and an increased holiday culture. With an endowed geographical landscape which comprises the coastal beaches, mountains, historical monuments, wildlife, UNESCO approved heritage centres1 and diverse culture, Nigeria should be able to create a niche in global tourism.

The capability of the tourism industry in Nigeria to generate sustainable revenues that will rival current earnings from crude oil cannot be overemphasized. This can only be achieved by a synergy of all levels of government in creating an enabling environment for tourism to thrive and attract domestic and foreign nationals. This will include improving infrastructural facilities and creating a favourable business environment in Nigeria that will attract local and foreign investors to participate in this industry.

The Travel & Tourism market in Nigeria is expected to experience a significant rise in revenue in the coming years. By 2026, the projected revenue is estimated to be US$3,769.00m, and the market is expected to grow annually at a rate of 10.60%, resulting in a projected market volume of US$5,639.00m by 2029.

The largest market in Nigeria is the Hotels market, which is projected to have a market volume of US$1,673.00m in 2026. Furthermore, the number of users is expected to amount to 18,780.00k users by 2029, and user penetration is anticipated to increase from 11.6% in 2025 to 13.0% by 2029. The average revenue per user (ARPU) is expected to be US$138.90. Additionally, by 2029, 70% of the total revenue in the Travel & Tourism market in Nigeria will be generated through online sales.

The travel and tourism industry consists of revenues generated by passenger airlines, passenger rail, foodservice, hotels and motels, travel intermediaries and casinos and gaming market. With more than 250 ethnic groups, Nigeria is a melting pot of cultures and traditions. This diversity is vividly reflected in its cuisine, art, music, and festivals. Celebrations like the Osun-Osogbo Festival, the Durbar Festival, and the Eyo Festival provide an immersive experience into the vibrant tapestry of Nigerian culture.

The trainings are mostly conducted by self employed master-craft-men and women in the Travel and Tourism Industry.

After completing a training program, a certificate of participation would be issued to the attendees, verifying their attendance and involvement in the Practical Training.

After the training you have the option of marketing your product and services through the social media platform

Digital marketing has become an essential part of contemporary business operations in Nigeria. With the proliferation of internet-enabled devices and social media platforms, businesses can now reach a wider audience than ever before. Digital marketing involves creating and sharing content through digital media channels to promote brands, sell products or services, and engage with customers. In Nigeria, digital marketing has evolved significantly in recent years, and businesses are leveraging various digital channels to reach their target audiences.

After the practical training our in house digital marketing expert will assist you and take your new Business to the next level this will presents a significant opportunity for your company to reach a large and growing audience.

Another important factor driving the tourism sector is the rise of the middle class in the country, as they are expanding ways to spend their disposable income, leading to an increase in domestic tourism and a slow rise in demand for international travel as well.

The World Travel & Tourism Council (WTTC) has revealed the Travel & Tourism sector in Nigeria is expected to create 2.6 million new jobs over the next decade, doubling the number of those employed within the sector by 2032.

The forecast from WTTC’s Economic Impact Report (EIR) shows an average of nearly 260,000 new jobs will be created every year for the next 10 years, to reach more than 5.1 million.

If you want to take advantage of the business opportunities in the tourism and travel industry, here are the lucrative tourism and travel business ideas you can start in Nigeria. 

HOW TO START EVENT PLANNING BUSINESS IN NIGERIA		If you need a business that would always bring in cash almost every week, event planning is suitable for that purpose. Event planning involves more than just planning and organizing events. It deals with music, colors, talks, decoration. It just means everything working out together perfectly. From product launches to press conferences and corporate gatherings, there is hardly any passing week without about 2000 events taking place all around Nigeria. Over 20,000 events were held in Lagos state alone in 2015, and the rate has grown rapidly within and outside Lagos since then. Event Planning
How To Start A Lucrative Beer Parlour Business In Nigeria		remains a lucrative business in every part of Nigeria, ranging from cities to villages. With the right equipment, knowledge, and marketing strategies, success is achievable in the beer Palour Business in NigeriaBeerPalour
How to start a lucrative Perfume Business in Nigeria		Perfume businesses can generate high-profit margins, especially for those who manufacture their products. This is because the cost of producing a perfume bottle is often much lower than its retail price, which means that entrepreneurs can make a significant profit from each sale.Perfume
To Start A Lucrative Event & Party Equipment Rental Business In Nigeria		If you’ve successfully recouped your startup capital, you can make as high as 90 percent profit from every rental done. If you buy 120 plastic chairs, which is 10 dozens, it will cost about N500,000 naira or less. If, for instance, you give the whole ten dozens of chair out on rent for N5,000 per dozen every weekend. That means the chairs will be generating N50,000 as revenue every week.Partyrental
How to start a lucrative event decoration Business in Nigeria		Nigeria has a vibrant events industry, with weddings, parties, and corporate events happening year-round. This high demand for event decorations ensures a consistent flow of customers for your business. With proper marketing and networking, you can establish a solid client base and have a steady stream of bookings.Decorationbiz
How To Start a lucrative Photography Business in Nigeria		to succeed in the photography business in Nigeria, you need to be smart and have a good understanding of the industry. One of the biggest advantages of starting a photography business in Nigeria is that it is one of the low capital business in Nigeria.Photography
How to start a short let apartment Business in Nigeria		Currently, short stay apartments in Lagos, Abuja and Port-Harcourt are operating at a 76% to 97% occupancy rate depending on how well managed and the marketing effort done. Returning clients also make up a reasonable amount of the monthly figure.Shortlet
Travel and Tour		According to a report by the Nigerian Tourism Development Corporation (NTDC), the country received about one million, eight hundred thousand (1,800,000) foreign tourists in 2023, generating about one trillion, six hundred billiona naira (N 1,600,000,000,000) in revenue. This indicates the potential of the travel and tours agency business in Nigeria and the opportunities it presents to entrepreneurs in the industry. .Travelntour
Kids Event Planning		successful children's party planning businesses often thrive on creativity, attention to detail, and a genuine passion for creating memorable experiences for young guests and their familiesKidsevent
Shawarma Business		The fact that shawarmas are loved by most means that it could be a very lucrative business that can earn you a really good income if you do it correctly. Unlike many other meals, preparing a shawarma is actually quite easy as it requires not too much skill or complicated ingredientsShawarmaBiz
Fitness Center		The fitness industry has produced quite a number of millionaires. And with the continuous demand for fitness trainers and instructors, there is an endless opportunity for those willing to join the industry. The importance of fitness on healthy life is growing fast, and as the saying goes, “Health is wealth” Fitnesscenter
Cinema Screening		Starting a local cinema business holds huge profit potentials for start-ups in Nigeria. You don’t have to start a multi-billion naira cinema business like Ben Bruce’s Silverbird Cinema. You can start small and grow big over time.Cinemascreening
Small Chop Business		There is a number of successful small chops businesses in Nigeria right now, it remains the most popular idea for a business with low capital and high profit.Smallchops
Potato Chip Production		Starting a potato chips business in Nigeria requires careful planning and execution. By focusing on quality, effective marketing, and compliance with regulations, you can create a successful business in the snack food industry.Poratochip
food delivery service		for any food delivery business in Nigeria, it takes a while to build a loyal customer base and be profitable. But by leveraging the power of technology and online platforms, you can break barriers and grow your business.Fooddelivery
BBQ Service		Starting a BBQ catering business is an exciting venture that combines culinary passion with good food and entrepreneurial spirit. Remember, success in the catering industry doesn't happen overnight. It takes time, patience, and a commitment to continual improvement.BBQService
Ushering Service		In a society like ours, tons of events are either corporate or social events, Such as seminars, product launches, lectures, social events like weddings, carnivals/festivals, chieftaincy events, and all. There is an unending request for ushers as they are in high demand, especially during the Yuletide season. Ushering
Bead Making		Bead making is a skill that can be learned without any complexity. It does not entail too much anxiety. It is also easy to learn and less time consuming. The materials that are required in making beads are very cheap and very easy to get.Beadmaking
Gaming Shop		The  gaming industry in Nigeria has experienced significant growth in recent years. With an increasing number of young people embracing digital entertainment, gaming centers have become a profitable venture. If you’re passionate about  video games and want to turn it into a thriving business, starting a gaming center could be a perfect opportunityGamingcenter
Night Club Business		A typical smaller club will make its owner N2M toN5M. A large metropolitan club can make N10M  profit in a single night.Nightclub
Show and Concert		Organizing music concerts is not for the faint-hearted but you can do it with right plan. Try to find talent that fits well with your event concept and objectives. Make sure that their audience significantly overlaps with your target audience for the event.Concert
Magic Performance		There is nothing paranormal or supernatural about magic tricks—magicians achieve illusions through practiced deception. It is a form of acting in which the artist presents one reality to the audience member, hiding another reality—actions that only they are aware of.Magic
Amusement Park		An amusement park is one of the most visited places during holidays. People of all ages and from all walks of life regardless of their financial status enjoy everything there is, from the foods being sold in carts, the party-like ambiance, and not to forget the simple rides to the most exquisite ones.Amusementpark
Baloon Bouquet		Starting a balloon business can be an excellent choice for anyone who’s good with their hands, creative, and enjoys delivering services that make other people smile. Starting a service business is also a great way to make a steady income as a side issue or a successful main business.Balloon
Bounce House		Bounce house rentals have soared in popularity in recent years and are almost everywhere you look - at birthday parties, local community events, and corporate outings.Bouncehouse
Limo Business		The demand for luxury transportation services continues to rise as more people seek comfort, style, and convenience for special occasions and business travel. The limo industry presents a lucrative opportunity for entrepreneurs looking to tap into this growing market.Limoservice
Face Painting		Keep in mind that face painting can be a second job or side job, or it can be a full time job depending on your needs and the area you are at. The larger the city the more demand for face painters there isFacepainting
Pageant		Making the decision to start your own pageant can mark a monumental change in your life. The transition from a competitor, or even a pageant fan, to a pageant director, is a big leap. There is a lot of work that must go on behind the scenes in order to plan and execute a fun and exceptional pageant.Pageant
Roller Staking Rink		Opening a roller skating rink can be an extremely rewarding venture if you have a real passion for the sport. With roller skating making a major comeback lately, now is a great time to capitalize on this nostalgic trend. Rollerskating
Swimming Pool Instructor		By providing a personalized service, you can add value to your swimming lessons and keep customers happy and coming back for more. Swimminginstructor
Snookers		with the right equipment and some effort, you can turn your snooker table into a profitable business.Snooker
Tour Guide		to make a sustainable income from the tourism industry, it is crucial to cater to the demands of the business as it needs persons with a  broad understanding of what tourism and tour guide’s responsibilities, skills, and necessary qualifications to function in that space. Tourguide
Own a Zoo		starting a private zoo requires meticulous planning, a deep commitment to animal welfare, and a passion for conservation and education. By defining your vision, complying with regulations, providing quality animal care, and offering engaging visitor experiences, you can create a successful and impactful private zoo.Privatezoo