How to Start and Run a Face Painting Business in Nigeria
The first thing you should do before you consider becoming a
face painter is to do your market research. This will allow you
to establish if there is a need or could be a need for a face
painter in your area, and second, what does the market look like
right now. Here are a few things to consider:
Is there a need for a
face painter?
First of all, determine what you area of service will be, what
cities, and how far you are willing to travel on any given day
for a gig. The best way to know this is to ask yourself some
basic questions: are there events in my town were face painting
could be used? Can people in my area afford a face painter? Do
people in my area know what face painting is?
Market
Research: If you can answer yes to all of those questions then
likely there is a need for a face painter in your area. Make
sure you do your research to get the right answer, don't just
base it of what you think. Ask around, visit public events, see
if there are any other face painters out there, talk to event
organizers, make observations at birthday parties, etc.
How does the market look
like?
Now that you determined that there is a need for face panting
services in your area, you need to study the current market.
Here are a few questions that you can ask yourself: are there
any other face painters in my area? Is the market saturated? Can
I compete with those who are already established? What kind of
services do they offer? Are there mostly new or well established
face painters? What is the average price range in the area? Can
I be profitable if I charged a similar price? How often can I
expect to be booked in any given month? What is the seasonality
in our area?
In order to answer those questions you will need to do a little
bit of research online, ask other painters in your area, talk
with event organizers and agents, check websites like GigSalad
and GigMasters. Write down all of your answers, organize them
and you will get a good idea of what the market looks like.
How
much money can I make face painting: a painter with a well
established business that works mostly just on the weekends can
earn around N2k to N5K per task. . There are some painters that
earn a lot more than that because they have an entire team
working with them, and others that earn less because they are
just starting out or because they do not take as many gigs as
they could due to other work or family situations.
Keep in mind that face painting can be a second job or side job,
or it can be a full time job depending on your needs and the
area you are at. The larger the city the more demand for face
painters there is.
Learn to face paint: The first step before you learn how to
actually face paint is learning about the paint itself. Then you
have to learn about activation, different tools, techniques and
more.
The most important thing you should know is that you should use
water activated face paints. Face painters prefer this style
since you don't have to set them with powder because they dry to
the touch, you can paint fine details with them and they wash
off with soap and water, which parents love. You can seal water
activate paints with a makeup spray if you need them to be extra
durable. We suggest you start with a brand like Fusion Body Art
since it is easy to use, provides great quality and it is very
affordable:
The three most common kinds of face paints are: Acacia Senegal
Gum based, Paraffin Wax based and Glycerin based. All three
styles are very good and versatile kinds of face paints can be
used for both line work and base work. Having said that,
painters usually prefer Glycerin based paints for bases and the
other two for line work
What are the Best Brushes and Sponges?
Choosing the right tools for the job is a very important step.
Not all tools are created equal, but there are many good quality
brushes and sponges that can do the job. We have designed a full
range of brushes and sponges specifically created to face and
body paint.
Your face painting sponges should be soft and gentle, made from
hypoallergenic materials and have small pores. Do not try to use
latex sponges or makeup wedges as those are not meant to be used
with these paints and will not give you a good finish.
The most basic sponge shape that you want to have in your kit is
the half circle, as that is a very versatile sponge that can be
used for blending, sponging a background, stenciling and more!
Get the supplies
After you equip yourself with the right skills, you’ll need to
gather the essential supplies for your business. Alongside a
diverse and quality set of face paints, you’ll likely need: A
kit to travel with your paints ,Paintbrushes of different sizes
,A mirror, A chair and table ,A book with your selection of
designs
Wipes and cleaning supplies
Since you’ll likely need to travel to your face painting jobs,
you may also need a vehicle to get from one job to the next.
How to Wash Off Face Paint
When is time to wash off the paint you should always start with
a sponge or cloth and some soap to work the paint off your skin,
before applying water. If you apply water first the paint is
more likely to stain the skin.
Once you have loosened all of the pigments with soap you can
rinse off and repeat if necessary. If any stains are left simply
put some lotion or baby oil on your skin, let it set for a few
minutes and remove again. Always be gentle with your skin to
prevent getting a rash from too much friction.
If by any chances you still have some stains, wait until the
next day. More often than not regular sweating and friction with
the pillow overnight will help remove the remaining stains .
Set Up Your Marketing Strategy
As you know, the only way to get your business going is doing
some good marketing. The first thing to get you going is to
build a simple website and get some business cards that have
your contact information and website address on them. We will go
over a full list of ideas and things you need to get done to get
people to find out about your business.
Get as Much Information as You Can About the Event
Either through e-mail or by phone, try and get as much
information about the event as possible: when, where, at what
time, how many people will they expect you to paint, how many
people total will attend, who are you required to paint, what
kind of event is it, is there a theme, are there any kinds of
designs you are not allowed to paint, are there any special
needs to be considered (allergies, guests with special needs,
etc), how will they
pay, how many hours they want you there, who will be your
contact person, is it indoors or outdoors, will they cancel due
to bad weather, will it be re scheduled then, will you need to
bring your own table and chairs, will they provided a well lit
well ventilated and properly heated/cooled area for you to paint
at, where will you park, who pays for parking, will they need a
certificate of insurance or be named as an additional insured,
etc.
Get Your Bookings Organized
Keeping your bookings organized will allow you to stay on top of
your game. By staying organized you will always know what days
you have available and which ones you don't, you will know all
of the information you need from every gig, and you will avoid
being late to a gig or double booking yourself. When your
customers can tell that you are organized, they will know that
hiring you was a good choice and they can trust that you will
show up and do a great job.
Get our Practical Training on how to run a face painting service
in Nigeria. Starting a face painting business is an exciting
thing and we would love to walk you through all of the steps
necessary to become a professional face painter and get your
business going the right way! .
Don't be overwhelmed by the information in here, we have
organized it in a way that you can go from task to task, making
sure you complete the first task before you move on to the next
one
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