HOW TO START EVENT PLANNING BUSINESS IN NIGERIA

Event planning describes all activities related to preparing and organizing all logistic, technical, creative and other aspects of an event in order to ensure the smooth running of the event.

Behind the beauty, glamour and wonderful atmosphere created to the pleasure of guests, there are people putting adequate effort to make the event work out as planned.

If you need a business that would always bring in cash almost every week, event planning is suitable for that purpose. Event planning involves more than just planning and organizing events. It deals with music, colors, talks, decoration. It just means everything working out together perfectly

Event planners must be creative and well organized, but they must also have excellent interpersonal skills. Your creativity reflects in your output and helps you make a difference.

Try to become a CSEP or Certified Special Events Professional or CMP or Certified Meeting Planner. Both of these are given out by the MPI or the ISES (International Special Events Society), which also highlight your skills and designate you as an expert event coordinator.

Questions you should ask yourself honestly include:

Are you organised and disciplined enough to work on your own?

Do you have the skills necessary to run a business as well as organize events?

Do you have savings or income to help you survive while you’re getting started?

Can you multitask and wear many hats at once?

Do you have the ideas and experience to deliver top class events?

Generally, the larger the events you want to manage and coordinate, the more employees you need to hire. At a certain point, you can’t be everywhere at once! Consider hiring employees when you have the cash to do so; this will allow you to plan events for larger groups of people and make more of a profit.

Organization and coordination is a critical item for making an event work effectively. It is also the key ingredient to making any event the talk of the town. Event planning has been on the scene since the 20th century. The earliest events and gatherings were held to promote peace and friendship among tribes and clans

The global events industry has since grown from $1.1 trillion in 2020 and is expected to double its value to $2.3 trillion by 2026 at a CAGR of 10.3%. According to available statistics, Europe contributed the largest share revenue to the global events planning industry, and this is largely because the region hosts major international events and conferences. Other major stakeholders are the United States, Canada, Australia, and Brazil, among others

With a $20 billion value, the Nigerian events industry is estimated to be among the most extravagant in the third world. Nigerians are not shy of throwing up parties in celebration of events. Besides the ubiquitous “owambes”, companies now use events as a marketing and communication tool. From product launches to press conferences and corporate gatherings, there is hardly any passing week without about 2000 events taking place all around Nigeria. Over 20,000 events were held in Lagos state alone in 2015, and the rate has grown rapidly within and outside Lagos since then.

Although a higher percentage of the events all across Nigeria are often self-organised, there is still enough room for new investors who are willing to put in the right efforts and factors such as adequate budget, right target audience, quality equipment, and excellent catering services, among others, etc.

Types Of Event Planning are, Private Parties, Corporate Events, Charity Events

Planning an event is very profitable, you could make a living in events planning we have stories of people who started with nothing but have made success in this business, Do you know with as low as N20,000 you can start your own business? With these N20,000 you can makeup N100,000 to N500,000 in one party

Register Your Brand As A Business Entity:

Branding is essential for the success of any business enterprise. Register your business with the right agencies. Also, having a business card would do much good because it creates a positive first impression of the brand. Establishing a rounded portfolio with a great gallery of your successful event and tryouts would create well-rounded information for your client to dwell on. Another important aspect of branding is to create an internet presence. Develop a suitable website and other social media accounts where you can constantly put up your events and engage with your audience in a bid to attract potential clients

Always request for an advance payment: You don’t want to use your time, effort and money to set up an event. This is usually the part when my voice goes an octave higher. Always request an advance payment. Don’t be too shy or maybe feel you would lose the customer if you request payment before service. You must understand that it is standard practice for customers to drop an advance. , you need to organize your accounts well and money management skills so you know when you are almost eating into your personal purse.

Deliver outstanding services: High-quality services are essential to success in the event planning industry. From customizing an atmosphere that reflects your client's vision to providing them with the best resources and support, delivering exceptional service is critical to becoming an elite event planner. By delivering top-notch experiences to their clients, event planners can build a reputation as reliable and trustworthy event management and coordination services providers. This means paying attention to the details, communicating effectively with your clients and vendors, and delivering events that meet or exceed your client's expectations

How to set up an event management company, Its a step by step guide to success, You will learn how to plan and manage different types of events, from handling event budgets and suppliers to PR and event communications.

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