How to start a lucrative event
decoration Business in Nigeria
If you have a knack for making events and parties look
spectacular, then consider starting your own event decorating
business. You can work for as many types of clients as you want,
and the start-up cost is quite low. This can be a fun and
lucrative business, as long as you take time to plan before
setting out. To succeed in this highly competitive industry, you
will need to effectively combine your artistic and business
skill sets.
High Demand: Nigeria has a vibrant events industry, with
weddings, parties, and corporate events happening year-round.
This high demand for event decorations ensures a consistent flow
of customers for your business. With proper marketing and
networking, you can establish a solid client base and have a
steady stream of bookings.
Pick a venue to hold client meetings: This can be inside your
home if you have an area suitable for meeting clients, a rented
business office, or you can even choose to hold client meetings
at any appropriate restaurant.
Get a portfolio: As you complete projects, make sure you keep
notes and photos so that you can build a portfolio to present to
prospective clients for new jobs. If you are new and don’t have
photos of work you’ve done for previous clients, ask family
members if you can decorate for their events or perform a couple
of free jobs just to get the photos.
Choose a niche: There are many types of event decorations to
choose from; wedding décor, conference décor, birthday party
décor, fairs and festivals etc. By thinking about your target
market, you will not only be able to know what resources you
need to start the business but it will also enable you to narrow
down the type of customers you should target and keep you
focused.
Partner with Service Providers to get Clients: If you are just
getting started in this field, the fastest way to find clients
can be through other service professionals who are already
established and better known in the industry. Networking and
partnering with people like event and party planners is a win
win, since they need decorators for their jobs. Therefore they
can employ you on behalf of their clients. Networking ensures
that you have a regular flow of clients to your business.
Advertise your services: The best way to promote your event
decorating business is by word of mouth. You should encourage
your clients to refer you to their friends. Off course your work
will have to speak for itself. Other means of advertising are in
print, TV adverts and marketing on social networks too. It helps
if you offer a discount to go along with your advertisements.
Staff: Depending on the size of the event, you should always
have a couple extra hands to help you. The more hands that are
available to help you to decorate, the quicker the event will be
set up. Have one person concentrate on decorating each area of
the venue. This way each person will give their full creative
attention and care to one area of the party, rather than being
spread too thin. This could cost your business more money
initially, but the work done will speak for itself and help your
business survive.
Purchase Equipment: Invest in essential equipment such as a
balloon inflator, helium tank, balloon inventory, and tools.
Research reliable balloon distributors and equipment suppliers
and choose high-quality equipment to deliver exceptional
results.
How much you charge for your decorating services will vary
depending on the type of decorations you’re providing, what
level of expertise is required, and the size of the event. It’s
important to take into consideration other factors like travel
time, setup/teardown times, etc. when deciding on a rate. Event
decorator charges between N200,000 to ₦1,000,000 naira per
event. The cost of an event decorator depends on the level of
expertise, type of event, event location, type of décor, and
hall size. Some event decorators charge for consultation fees
and most require at least 40 - 50% of their fees to be paid
before the event day.
How much money you need to start a decorating business will
depend on the scale of your services and what types of
decorations you’re providing. Start-up costs can range anywhere
from several hundred naira (for basic materials) to thousands
(if you’re renting out larger equipment). Typically speaking,
though, the average small business will spend approx. 2m naira
on both their startup costs and the amount they’ll usually spend
within their first year of operation.
Deliver exceptional customer service and strive to exceed your
customers' expectations. Pay attention to detail, communicate
effectively, and ensure that the balloon decorations you provide
are of the highest quality. Respond promptly to inquiries,
address any concerns, and go the extra mile to create memorable
experiences for your customers.
Starting a balloon decorating business requires careful
planning, creativity, and a strong customer focus. By following
these steps and addressing common questions, you'll be well on
your way to establishing a successful balloon decorating
business. Embrace your passion for balloons, provide outstanding
service, and watch your business soar.
How to start a lucrative decorating Business in Nigeria. This
course walks you step-by-step through the processes, pricing
formulas, and design techniques used to create and transform
ordinary steps into theatrical environments, translating a
client’s vision into reality. Whether you want to specialize in
balloon arches, centerpieces, or elaborate balloon sculptures,
this guide will provide you with the essential steps to get your
business off the ground.
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