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How to Start a Roller Skating Rink
Business in Nigeria
Opening a roller skating rink can be an extremely rewarding
venture if you have a real passion for the sport. With roller
skating making a major comeback lately, now is a great time to
capitalize on this nostalgic trend. Here’s some advice if you’re
thinking of starting your own roller skating business.
The culture of rollerskating in Nigeria has always been about
recreation more than it is about sports. The activity is
considered something to do to have fun.
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Design a Fun Layout
Map out how you’ll lay out the space. You’ll need a large,
smooth hardwood floor for skating, plus an area for skate
rentals, snack bar, seating, restrooms, party rooms, and the
ticket counter. Great lighting, music and visual effects will
enhance the skating experience.
Install a Quality Skating Floor
The flooring is one of the most important parts — go with maple
wood floors designed specifically for skating. Make sure it’s
completely smooth and level — no bumps! This will allow
excellent conditions for skaters. Consider hiring specialists to
properly install.
Stock Up on Gear
You’ll need to buy roller skates in a range of sizes, from kids
to adults. Invest in high quality skates with good ankle
support. Also stock safety gear like helmets, pads and skating
aids for beginners. Keep equipment in excellent shape.
Find the Right Location
One of the most critical decisions will be choosing the right
location for your rink. You’ll need a large, open space — think
big box stores or empty warehouses. Being in a high traffic area
near schools, malls, restaurants and residential neighborhoods
is ideal to drive customers. Make sure the property is zoned for
recreational use.
Focus on Providing Quality Experiences
The key is creating an enjoyable, memorable experience that
brings customers back. That means great music, friendly and
speedy service, exciting lighting effects, a smooth skating
surface, and fun events. Keep the space clean and well-run. Be
the best skating destination around!
Starting a roller rink is hugely rewarding but takes major
dedication and effort. Follow these tips to turn your passion
into a thriving business that brings joy to the community. With
smart planning and hard work, you’ll be rolling smoothly to
success!
Check Out the Mall
One nearly ideal space that would have been beyond an
entrepreneur's dreams a few short years ago is the local mall.
The decline of retail in general and malls in particular opens
up the possibility you could secure a former anchor store's
location, or even a wing of the mall itself, for your rink. The
advantages of a mall location are obvious: There's plenty of
parking, there are other vendors to help bring customers in, and
malls often serve as hubs for the local public transit system.
If there are one or two struggling malls in your area, courting
them could be very much worth the effort.
Who is the target market?
Customers for this type of business will be anyone looking for a
fun and safe place to gather with friends and family. You’ll get
a spectrum of customers; from those who’ve never put on a pair
of skates all the way to enthusiasts who enjoy skating every
chance they get. Roller skating rinks are also popular amongst
teenagers who are looking for a more entertaining option than
being dropped off at the mall for a few hours with friends.
How does a roller skating rink make money?
Your business generates revenue by charging an admission price
to the skating rink, as well as renting out skates to your
customers. Most arenas also offer party packages and sell food
and drinks, which helps attract customers and increases the
business’ profitability.
How much can you charge customers?
This is a tricky question, as fees largely depend upon the
customer’s unique needs. Individual skaters are charged between
N5k to N10k per week.
As indicated, offering skating as the only entertainment option
will result in a low profit margin. The following are a few
strategies and services other rinks have implemented to ensure a
more profitable business:
Offer a food and beverage selection that appeals to consumers of
all ages
If affordable, obtain a liquor license. Parents who are
attending parties with their children will thank you.
Some roller skating rinks have found success as a night club on
“off” nights.
Design your floor so it meets the size requirements for speed
and figure skating competitions. One national event could pay
your overhead expenses for the year.
Sell skates.
Offer skating lessons, segmented into different age
and/experience levels.
Coach speed skating.
Offer exercise classes that incorporate skating.
Host roller derby events and market to roller derby teams in the
area.
Make it more of a recreational facility. You can offer arcade
games, laser tag, and/or rock climbing. Some owners even install
retracting basketball goals for basketball events, while others
rent their space to cheerleading or volleyball teams. By doing
research and identifying what your area is lacking, you can
cater to the needs of your specific community.
What is the growth potential for a roller skating rink?
the journey to launching a successful skating rink business is
akin to embarking on a thrilling skate across uncharted terrain.
One must be prepared for the twists, turns, and occasional
tumbles that come with entrepreneurship. However, with careful
planning, dedication, and a touch of innovation, the path can
lead to a rewarding destination--a bustling hub of entertainment
beloved by the community.
Get our Practical Training Guide on how
to start a lucrative Skating Rink Business. The Roller
Skating Rink business plan provides a detailed roadmap for
entrepreneurs seeking to dive into the Roller Skating Rink
industry in Nigeria. The plan offers an in-depth analysis of
essential commercial elements, equipping you with actionable
insights to build a robust foundation for your venture. It
meticulously explores the nuances of your business idea and
considers the local market dynamics, competitive landscape, and
the driving forces behind market growth.
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