How to
Organize a Beauty
Pageant
in Nigeria
Making the decision to start your own pageant can mark a
monumental change in your life. The transition from a
competitor, or even a pageant fan, to a pageant director, is a
big leap. There is a lot of work that must go on behind the
scenes in order to plan and execute a fun and exceptional
pageant.
Starting a pageant from the ground-up can be a difficult
process. With so many pageants already out there today, just
thinking of a name can pose a challenge. From there, choosing a
venue, finding sponsors, and sorting out your expenses will all
begin taking up your time and energy. Little things that you may
not have initially thought about, such as writing up contestant
contracts and putting together a prize package, will also begin
to pop up. While it may be difficult to get the ball rolling,
don't let this discourage you.
One of the most obvious places to begin when starting your own
pageant is coming up with a name. Since there are so many
pageants that have already been established, coming up with a
unique and catchy name may take some time. Doing some research
on the various types of pageants can prevent you from
accidentally copying a name or making one that sounds too
similar or confusing. Rather than starting at zero, determining
a few minor details about your pageant can make coming up with a
name much easier.
Do you want to host a local, state, national or international
pageant? Is there anything special to your system that you want
to be included in your name? Making decisions about the type of
pageant you want to hold can help steer you in the right
direction when it comes to putting together the name.
Once you think of a catchy name, be sure to head over to Pageant
Planet's directory so you can add a listing for your pageant.
Our directory is one of the many ways contestants find new
pageants to compete in. Adding a listing for your pageant is
completely free and can help you through the initial stages of
getting your new pageant going.
Think of titles : After coming up with a name for your pageant,
titles will hopefully fall into place. Typically, the title, or
titles, awarded by a pageant reflects the name or mission of the
pageant. In addition to increasing consistency, having a
connection between the name of your pageant and the titles can
help with titleholder recognition and marketing.
Choose your age divisions: Two things to think of when starting
your own pageant are the number of titles you want to award and
the age divisions you want to include. While having multiple age
divisions can help increase the number of contestants since more
participants are eligible to compete, keeping your pageant on
the smaller side at first can prevent things from becoming
overwhelming. Remember, all of the most well-known pageants
started out somewhere and tended to grow over time. Even if your
pageant doesn't have all the age divisions you want at first,
that doesn't mean that it never will.
Sort out expenses: Sorting out your expenses will help make sure
that you won't be drowning in costs once your pageant is over.
There are many things that you will need to spend money on just
to get your pageant started, such as the venue and prize
package, so doing research to find the best prices can ensure
that you don't spend any unnecessary money. Finding out what you
will need to spend money on can make it easier to balance out
your budget and determine the costs for your contestants.
"Research the price of trophies, sashes, crowns and venues,"
Schaefer said. "Decide how much time you are willing to put into
it. Remember, you have to spend money to make money, but don't
overextend yourself, either."
Balance your budget : Anyone who has competed in pageants knows
that pageantry can be expensive. This isn't limited to pageant
contestants, as directing a pageant involves many upfront and
behind-the-scenes costs. Paying for your venue, acquiring prizes
and even making a website can all begin to add up, making the
bill a bit intimidating. Making sure that your budget is
balanced can ensure that you are not at a loss once your pageant
has concluded. To cover the costs associated with putting on a
pageant, determine your entry fees and create an ad book that
contestants can sell pages in. This way, you can avoid spending
too much of your hard-earned money while having your pageant
promoted at the same time. "Another big thing is cost," Daley
said. "My entry fee and optional costs are very low, but that
attracts more people, and I am still able to pay everything I
need to for the pageants."
Set a location: The venue you select for your pageant will be
influenced by your budget and the type of pageant you are
hosting. If you decide to host a local pageant that will take
place over the span of one day, a theater may be the best venue
for you. Since contestants won't be traveling from all over and
the pageant will be concluded within a day's time, there is no
need to find a venue in or near a hotel. "For venues, when I
first started, I had no idea what my interest would be," Daley
said. "I booked only a small room in a local theater, which
worked at the time. The next few years after that, I used a
theater because my pageants were still only one day. This last
year, I switched to a hotel ballroom because the pageant is now
a whole weekend, so it makes it easier for everyone to not have
to leave and have everything (party, pageant, interviews) in the
same place."
Find
sponsors: Finding sponsors for your pageant will be one of the
most time-consuming and important aspects of starting your own
pageant. Sponsors can provide assistance when it comes to
locating a venue, putting together the prize package and
balancing your budget. Starting your search early can ensure
that all the sponsors you may need, such as a florist, can be
found and reached out to long before pageant weekend. The key to
acquiring sponsors is not being afraid to reach out! If you
never ask, the answer will always be "no."
While the prize package awarded by each pageant is different,
there are certain prizes that are commonly found from pageant to
pageant. In addition to a bouquet, crown and sash, winners are
typically awarded some type of cash prize or scholarship.
Pageant themed goodies, such as accessories or makeup, can help
make your prize package even more enticing to pageant girls.
Since your pageant is just starting out, you'll want to make
sure it stands out in every aspect possible. A unique prize
package is a great way of achieving this since contestants will
know that, as a director, you treat your titleholders very well.
Vacations, modeling contracts and additional sponsorships have
begun finding their way into prize packages, so including some
of these perks in your prize package can make you comparable to
other pageants while still making you stand out.
Judges
and Manpower: The judging staff has a big responsibility on the
big competition day. Be sure to choose judges who believe in
your pageant’s purpose and will be engaged throughout the
competition. To make their jobs easier, provide them with very
clear instructions and judging criteria. They should have
scorecards for each contestant to help them determine the winner
in an objective manner. For example, they can assign contestants
a score of 1 to 10 based on factors such as: Preparedness,
Persuasiveness
Start
recruiting
Recruiting new contestants can be the most difficult part of
being a pageant director. How do you find interested
contestants? How do you contact them, and how do you keep track
of them once you've contacted them?
So you could do this the hard way... dig through every social
media platform and cold contact every contestant you can find.
Or, and hear us out, you could have interested contestants come
to you. We've heard so many directors say they have trouble
finding contestants to compete while hearing contestants looking
for a pageant to compete in. We decided to fix that with our
pageant match feature. Hundreds of contestants search for a new
pageant every single week and get matched with the pageants in
our directory that are right for them. That means they could get
matched with your pageant.
Starting your own pageant can be a challenging and rewarding
journey to embark on. While there is a lot that goes on behind
the scenes to make sure a pageant runs smoothly, hard work,
determination, and research can make the process a bit easier.
All pageants had to start somewhere, including yours, so don't
become discouraged if things don't immediately take off. With
time, your pageant has the same potential as any major system
out there. So reach for the stars and start your journey as a
director!
Get our practical guide on how you can organize your own
Beauty Pageant in Nigeria. In this course, we will walk you
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