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How to Start A Profitable Event Ushering Business in Nigeria
When planning for big events, there is usually a particular
aspect of that event that must not be taken for granted. And
that aspect is the ushering of guest. This is very important
because if you miss it here, you may just ruin your event. And
that is why care and prudence is always taken when hiring ushers
for such an event. So how do you come in as an ushering business
person? Because of the need of top notch ushers regarding events
of high magnitude, there will always be need for organizational
sophisticated ushers at events.
Need a streamlined way to keep events organized and guests
happy? Consider starting an ushering service business. This
business revolves around providing skilled ushers to manage
seating, crowd control, and guest assistance at events like
weddings, concerts, and corporate gatherings.
With the right approach, this business can attract a range of
clients, from event planners to venue operators. The demand for
professional and courteous staff to manage event logistics is
evergreen, making it a promising venture for anyone who enjoys
the buzz of live events.
For anyone interested in
starting an ushering business, there exist a lot of things that
need to be taken into consideration.
Having a professional event staff team does not mean ushers with
job experience. In our experience, ushers without job experience
that undergo our training have turned out to be far more
professional than ushers with over 7 years of work experience.
Experience is not equal to professionalism.
Training your team of hostesses goes beyond teaching them their
job descriptions. It entails the orientation and culture you
embed in them when representing your brand and some more.
There are 3 sections to structure your recruitment and training
if you want to raise a badass team of professional event staff.
Don’t go looking for a client if you haven’t gotten this right.
Please don’t!
No, we don’t mean names and phone numbers – We mean professional
pictures, CVs and personal data of all your hostesses?
Can you provide 20 of these data in 10 minutes to a client?
Does these data meet professional standard that corporate
organizations require? (You would know when it does).
Can you mobilize 20 of your hostesses for a job in a 24-hour
notice?
If your answers to the above questions are not all YES, follow
the next lines closely…
Do this next:
REQUEST FOR APPLICATIONS – Whether you’re just about to recruit
new event staff, or they have already joined your agency, ask
all your event staff to submit at least 4 professional pictures
and CVs for screening (a CV is optional depending on the kind of
events you manage).
The professional pictures and CVs have to be screened thoroughly
by you to ensure that it meets the standard that you want to set
for your agency. Ensure that the pictures and CVs you choose are
such that you would be proud to present to multinational
companies.
Now it’s time to orient them on your agency’s code of conduct or
policies.
Agency’s Code of Conduct or Policy
Has someone ever told you this?
The moment I saw those hostesses, I knew they were from
your agency?. This is what happens when you have created a brand
culture and then oriented your entire team of hostesses to
follow that culture. Today, we are showing you how to do this.
Start by setting a professional code of conduct for your agency.
Then go on to have it clearly spelt out in a document and have
each of your hostess consent to the document.
Now you’re wondering what your code of conduct should be. It is
simply the abiding terms of employment at your agency which
states what you expect of your staff throughout their employment
period.
The information you should have in your code of conduct includes
but are not limited to:
Dress code – shoe colours, hairstyles, makeup, required
uniforms, etc.
Resumption time
Payment method
Work culture – e.g no use of mobile phones, chitchatting,
chewing gums or arguing with guests
Disciplinary actions for certain behaviours
Once you have set up your code of conducts, draw up a
registration form that would capture a detailed personal
information of your hostesses and include your code of conducts
in them. Have them read it carefully, complete, sign and submit
this registration form.
You can now proceed to the final stage which is teaching them
how to do their jobs.
Job description
Have you wondered why every standard company has the job roles
of each staff written down in their employee contract, even when
the staff being hired has over 10 years of experience in their
field? It is just to make sure there are no false assumptions of
what is expected of their services.
So, it doesn’t matter if the hostesses in your agency have been
ushering for 10 years; after recruitment, you must provide a
professional training set up as a standard by your agency for
them. Remember, experience is not equal to professionalism.
This training gives your event staff a clear overview of what is
expected of their service at every given event, especially for
hostesses with no previous experience in ushering.
Also, you may find that your agency is hired for an event type
you have never managed before. For example, when a client hires
your agency for an exhibition, but you’re only used to weddings.
You may be lost or confused on what your hostesses’ job role is
supposed to be. Not to worry, we’ve got your back!
Get our Practical Training Guide on How to set up a profitable
Ushering Business in Nigeria. You can tap into this new and
tending industry by providing top class event ushering service
and making good amount of money from it. Are you interested in
starting up your Ushering Business in Nigeria but lack what it
takes to go into it? Then relax for we already have you covered
as regard the ushering business in Nigeria. We have put together
the diverse roles in the event staffing industry with their
detailed job description This guide
walks you through the step-by-step method to set up a
training structure for your agency that would enable you to
raise a professional team of hostesses that would deliver an
exceptional service that exceeds client’s expectations, get your
clients to give you unsolicited reviews and keep your clients
coming back permanently.
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