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How to set up an Amusement Park in Nigeria
An amusement park is one of the most visited places during
holidays. People of all ages and from all walks of life
regardless of their financial status enjoy everything there is,
from the foods being sold in carts, the party-like ambiance, and
not to forget the simple rides to the most exquisite ones.
Several fun-loving individuals would want to put up an amusement
park business. They would want to make sure that the return of
their investments would be doubled or maybe tripled.
The Amusement Park Project should provide leisure to the public,
complete with Popular Rides, Indoor/Outdoor Soft Playground
Equipment as well as the installation of a wide range of
Entertainment Attractions.
The amusement park industry has shown steady attendance and
revenue growth over the past twenty years. But not all parks are
a success. While a well-planned amusement park can generate
steady revenues and enormous amounts of capital, a poorly
planned one can be a money-pit. To make sure your amusement park
is a success, both with your guests and your investors, you will
need to plan carefully, gather an experienced team to oversee
the design and construction, and carefully train your staff to
ensure a smooth opening.
The Indoor Rides and Games will make for a safe place for
children to visit while conquering the boredom factor and
providing entertainment for them and their adult parents.
Safety, cleanliness, good customer service, low prices and
exciting staff should be the selling points of any Amusement
Park in Nigeria. The Park should have the capacity of organizing
groups and school tours events, birthday parties and family
outings.
Other attractions like Crocodile and aquatic animals could also
be added to the park in order to attraction different groups of
persons and show case the potential of the country in that area.
Probably they would want to satisfy the child in them. And
surely an amusement park is one of the most profitable
businesses there is, though it also requires a very huge amount
of investment it would also require ample time to make a
comprehensive feasibility study on how you would be able to come
up with a successful business. The feasibility study is the most
crucial of them all; physical planning is the first step in
developing an amusement park.
Another factor to consider is the availability of any vacant
land on which to construct your amusement park business. You
need to think as to how big or how small would be the size of
the amusement park that you would want to put up. Do you have
enough funds for it? If yes, then go ahead; start right away as
soon you are done with the planning stage. But if you do not
have enough funds to be able to start one, you can ask the help
of your family or friends to be your business partner/s.
It’s not just the fun and enjoyment why people would always want
to come back more often to your amusement park. Cleanliness and
courtesy of the staff can also be contributing factors why they
would love to come back more often.
Finally, Advertise! There is no better way to make it known than
advertising. Look for the best advertising company to make the
most effective ad for your amusement park, make it brief but
concise.
Adventure – Thrill rides, mystery, action.
Futurism – Discovery, exploration, science, robotics, science
fiction.
International – Flavors of the world, areas with national
themes.
Nature – Animals, gardens, natural wonders.
Fantasy – Cartoon characters, magic, myths and legends.
History and Culture – Historical ambiance, areas with period
themes.
Movies – Rides based on films, stunt shows, behind the scenes.
Decide between franchising or starting a new park.
Decide between franchising or starting a new park. Though
starting your own park will allow you more control over the
attractions offered and the style of the park, it also entails
greater risk. Starting a franchise will give you more support
and a proven brand that will aid in raising capital. For a first
time business owner, it is a safer option.
Choose a location. You will need to have vetted two or three
potential locations before approaching investors. Now is the
time to pick one, based on availability, cost, and the factors
unearthed in your feasibility study: Ease of access for local
residence and tourists. Climate. Surrounding neighborhood and
businesses.
Pick a marketing firm to help advertise the park. Even before
construction nears completion, you will want to hire a firm to
help you begin advertising your new park through billboards and
targeted television, radio, newspaper, and online ads. Also
consider offering opening day and first-year pass discounts to
boost initial attendance and create more word-of-mouth buzz.
Hire and train personnel to run the park. After you determine
the number of staff, their positions and pay, one of your
project managers should be placed in charge of staffing the
park. As the park nears completion, you will begin training
staff for the rides, concessions, ticket sales, games, etc.
Rehearsals will also start for any shows or entertainment
features at the park.[12]
Open your amusement park. After all your hard work, your
amusement park is finally open! Invite the media, government
officials, celebrities, important investors, and friends to the
official ribbon cutting. Be sure to schedule special events in
the park to commemorate the day. You want your first visitors to
be wowed so they promote the park to your friends.
It's a long process. A wooden roller coaster takes about nine
months to build where as steel roller coasters take up to one
and a half years. However, the park itself will take a lot
longer for paths, stores, and decorations etc. So probably about
2-3 years, but if you have a heavily themed roller coaster it
could take almost 3 years to build.
Get our practical guide on how to open a lucrative Amusement Park in Nigeria. Designed to be an indispensable resource, the Amusement Park Business plan serves is an essential guideline for both new and established enterprises in the hospitality industry. It addresses business planning, operations, marketing, organizational structure, and finance and outlines how to effectively manage them. Moreover, the document includes a detailed financial model crucial for attracting investors and securing loans or venture capital to fuel business growth.
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