If you’ve landed on this article page, you’re probably searching for a
good business idea—an idea that’s light on the pocket but heavy on
returns, promising both a fulfilling journey and potential profit.
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Starting
Your Own Web Design Company: How to Freelance, Find Clients, and
Grow Your Business
Starting a web design or development business is no easy task.
It requires a certain degree of diligence, tenacity, and
ambition to begin working for yourself. You’ll be faced with
hard decisions that can impact the success and growth of your
entrepreneurial venture.
Learning the ropes of freelancing
Before you find yourself managing an agency full of designers,
you’ll most likely begin your journey as an independent
freelancer. If you’ve never done it before, freelancing can be a
challenge — you’re now your own boss and in charge of every
aspect of running a business, from finding clients to
prototyping every design to invoicing (need a hand with
prototyping? Learn more about rapid prototyping, and check out
some great prototyping tools).
Getting paid
Understanding what it takes to get paid as a freelancer will
help set you up for success. From pricing projects to invoicing
clients, these strategies and techniques will help ensure your
new business venture is a profitable one.
While finding clients and closing deals is undoubtedly
challenging, it’s only the beginning of the battle. The real
work comes when you start working on their projects and managing
budgets, timelines, and expectations.
The business of web design and development has exploded and
attracted people from all walks of life. The introduction of
HTML responsive design has given rise to various aesthetics and
styles, and the remarkably customizable nature of web design has
only contributed to this individualism. Today, browsing a
website is a multi-sensory adventure, thanks to the growing fame
of full-screen video frameworks, animation, and interactive
navigation.
1). Homepage:
The homepage serves as the face of the brand or business. It
informs visitors of the most basic information they need to know
about the brand. It also directs them to different areas of the
site. Your homepage design is the most crucial because most
people come to you through your homepage. While designing, it’s
important to remember the purpose of the homepage.
2). Magazine Websites:
Over the last twenty years, the magazine industry has evolved
from a print-only platform to an inclusive digital setup. The
magazine website has a basic framework, and your visitors should
see a similar layout no matter what day they see on your
homepage. Each article must also have similar design and
navigation. A magazine website must also be responsive to both
desktops and smartphones.
3). E-commerce Websites:
E-commerce websites are typically your go-to stores online. It
is a place people buy commodities or get services from your
company without leaving their room. An e-commerce website offers
several templates that make it easy for users to browse
products.
4). Blogs:
Blogs originally started with more casual, personal contents.
However, the lines between blogs and magazines have blurred, and
most brands and businesses now have blogs in addition to their
company websites, where they regularly post updates, engaging
contents, articles, photos, and videos to attract traffic.
5). Portfolio Websites:
Majority of people that have a portfolio website are creative
professionals such as artists, writers, designers, filmmakers,
etc. It is a place they showcase their work. A portfolio website
is a bit more creative than other websites, so this is the place
to experience with unique layouts and exciting features.
6). Landing Pages:
A landing page is a type of page created for a marketing
campaign that prompts visitors to take a particular action. The
contents on a landing page should not be cumbersome but straight
to the point about the purpose of the website, which is to drive
people to action page. Landing pages are used mainly to sell
products or generate funds.
7). Social Media Platforms:
There are various social media platforms in existence, and
approximately 2.77 billion people are on either one or all of
the different media available. Although you cannot redesign the
platforms themselves, social media platforms offer the users
some control over the look of their page, and you can create
your desired design to drives social media interactions and
reactions. It is advisable to be consistent in the face of all
your social media and web pages, be it in logo or colour
choices.
8). Directory And Contact Pages:
Most businesses, people and organization have a directory and
contact page where users can connect with them or their customer
service team. This type of website provides a repository of
businesses or people within an organization or area.
Similarly, Nigeria is not lost on the map of the web design
industry. With over 111 million people on the Internet and
several businesses and brands adopting the use of the internet
to advance their business activities, the sector continues to
experience massive growth. The cost of web design for an
essential 5-page website can range from around N250,000 to
N1,000,000, including domain name and web hosting cost. Web
design has become a large part of our everyday lives. It is hard
to think about the Internet without noticing animated graphics,
different fonts, backgrounds, videos, and music.
If you’re considering setting up a lucrative web-based business,
the web design business is a suitable option for every
interested businessperson. Get our Practical Guide on how to be a website Designer in Nigeria. To help you get started, we’ve compiled our most popular training guides into a comprehensive collection. we’ll cover resources for every stage of your journey as a freelancer, finding and managing clients, and tips for taking your creative endeavor to the next level. If you’re thinking of launching your own design firm, dive into the resources below before you get started..
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