How to Start a Profitable Wallpaper Design Business

Wallpapers can be a fantastic alternative to expensive interior paints for homes. They come in various colours, patterns, and textures that can make it a better option for many to consider. They can be used in homes, offices, schools, and any kind of space that needs an instant facelift.

Opening a wallpaper business can be very beneficial because many people demand them. They are cost-effective, easy to install, and are available in a bunch of varieties. If you don’t know how to start a wallpaper business, here are some tips that you can use.

Starting a business is a big step, but it can be exciting when you choose a path with great potential. One such path is the wallpaper business in Nigeria.

Wallpapers are becoming a popular choice for interior decoration because they add personality to spaces, are affordable compared to some other finishes, and come in a wide variety of designs. As more Nigerians embrace home improvement, this business has a lot of room for growth.

Starting a wallpaper business is a great idea. It does not necessarily require you to be a professional decorator as you can hire decorators to do the job. All you need to ensure is the necessary factors to attract clients and at the same time make your business successful. Apparently, you should have business plan, marketing plan, and wallpaper crew, staff of decorators, vehicles, wallpapering equipment as well as ladders and scaffolding. This kind of business is a good home business idea ideal for stay-at-home parents. This is a good source of household income not to mention the flexibility of time. Although it is quite challenging but can be started easily as long as you are willing to explore your talents in painting and wallpapering.

1. Ideas for wallpaper business

You must make a wallpaper business plan before considering your business. Analyse the market and identify the manufacturers and sources of wallpapers. Understand how wallpapers are created and understand the manufacturing cost. As you get to explore the market, you can encounter a variety of ideas for your business according to the availability of your assets.

2. Import and export

You can invest a decent amount of capital to start a wallpaper business for import and export. It would require you to understand your location and availability of resources. There should be a reasonable margin of profit for the reselling of imported wallpapers in your area. If you have spotted a good manufacturer, you can also start an export business to a location where you can get a good profit margin.

You would have to invest in good transportation facilities for delivery of the items over large distances. Having sources from abroad can open opportunities because of their unique quality and branding. You should be able to make good international connections for this wallpaper business plan.

3. Manufacturing wallpapers

Manufacturing wallpapers can take years of skill and experience. You can get some skilful designers and printers on board and start your own manufacturing business. You should acquire good production technology for printing good quality wallpapers in the standard sizes. You can also make provisions for customisations to get different types of demands. It can seem daunting initially, but it can be the most profitable wallpaper business plan.

4. Opening a wallpaper store

Having your wallpaper store can also be a great business plan. You should be able to get wallpapers from manufacturers at low-cost prices to sell them for good profits. Sourcing your wallpapers would be the critical aspect of success in this plan. Selecting the right location for your store is also very important. You must go to an area with high traffic for people looking for interior decor items or home renovation services. If you already have a store of home furnishings, it would be incredibly beneficial to add a wallpapers section.

A good variety of stocks should be available with all possible colours and patterns. When you are making sales in a wallpaper store would require you to have an excellent knowledge of your product. You should be able to convince the customer about the best choices and good quality. If possible, you can also offer delivery and installation of your wallpapers. It will give an extra boost to your wallpaper business.

5. Installing wallpapers

If manufacturing and acquiring wallpapers seem too pricey for you- try a wallpaper installation business. You will have to get a skilful team in the task, and the company can start with absolutely no investment. Several homeowners may buy their wallpapers but are often jinxed while putting them up. You can also collaborate with interior designing firms or wallpaper stores in your area. Your company should have a good number of contacts, and your contact should be made widely available for homeowners and shop owners.

6. Designing wallpapers

Printing and designing wallpapers can also be a great way to start a business. Designing wallpapers does not require excellent professional skills. You should know the basics of how the design is created and the printing is managed. You should be aware of what can please the customers. Various designs and colours can be used, and they are all readily available on digital platforms. By making your designs, you can initiate a business in manufacturing wallpapers.

After a substantial period of growth, you can scale your business and start delegating tasks of designing and printing to a team. You can run an entire team for marketing, decorating, installing vehicles, and delivering the items. It can be an excellent work-from-home opportunity with flexible schedules as well.

grow your business text on smart blackboard with pen and tea over a wooden table

7. Advertise and grow your business

If you decide on your own wallpaper business, it would be essential to advertise your products and services to grow your business. You can use the help of family and friends to start working in a local area. Stay in touch with building contractors and brokers to know which families or communities may need your services. You can put up posters and flyers with your contact details for different types of customers. Don’t restrict your client base to homeowners, and keep in mind office space, schools, stores, and other public halls. Most people can use wallpapers for different occasions if they are aware that they have a service nearby.

Offering discounts and coupons can be a great way to increase sales. If you are just launching a wallpaper store, you can offer a free installation for your clients. You can offer a premium discount if customers get wallpapers for more than one room.

Reselling wallpapers :  If you want to do business by reselling wallpapers, you should contact manufacturing or importing firms to source your wallpapers. You can also use multiple sources to have a good stock of wallpapers to sell. You can open an online store where customers can browse your collection and place orders. You can also work offline, but it would limit your possibilities of sales.

Imported wallpapers in Nigeria often range between ₦6,000 and ₦20,000 per roll, depending on quality and design. Installation services typically cost between ₦3,000 and ₦10,000 per square meter.

Costs Involved in Starting a Wallpaper Business

Here’s an estimate of what you’ll need:

Initial Stock: ₦500,000 – ₦1,000,000 (depending on your target audience).

Tools: ₦100,000 – ₦200,000.

Shop Rental: ₦500,000 – ₦1,000,000 annually (location matters).

Marketing: ₦100,000 – ₦200,000 (for social media ads and promotions).

Starting small is fine. You can always expand as your business grows.

Your profit depends on the scale of your business. For example, if you sell a roll of wallpaper at ₦20,000 and your cost is ₦16,000, you earn ₦4,000. Multiply that by 50 sales a month, and you’re looking at ₦200,000 profit.

A wallpaper business can have a lot of potential in Nigeria. It can be a low-investment start-up that can create good profit margins because of its creative demands for all kinds of private and public spaces. By setting up a good wallpaper business plan, you can make the best out of this underrated industry.

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