How to set up a lucrative football viewing center in Nigeria

Football is not doubt the biggest, most popular and most loved game in the world. Football fans always look for a way to connect to the various clubs or countries they support. Most of them will go to any length so that they don’t miss any of their club’s matches.

Football viewing centers can be categorized under sports and entertainment industry. A football viewing center is a place where live football matches is shown and football lovers pay a fee ranging from 60 naira to 200 naira to watch a match.

Football stadiums where matches are played cannot accommodate the many fans that the popular game has. There are millions of fans from Africa, Europe, Asia, North and South America who would love to watch matches live but they can’t because even the largest stadium in the world can only accommodate about 90,000 of them. So there is need for fans to look for other means to watch these matches so that they wouldn’t miss out.

Every business requires strategic planning. Before you set out in this business, you have to have the right mindset and understand that you are not in for jokes. You have to come to terms with the fact that you are starting a business that has the potential to grow.

During the weekends, there are always a lot of matches; there are also midweek matches, although not every week. The cost of viewing a match in most places in Nigeria is low, most times its N100. Imagine if you start this business and your viewing centre is sufficiently spacious enough to accommodate 100 people, you will stand to make roughly N10, 000 per match.

In situations where there are matches at various time, say; Arsenal vs. Chelsea 1 pm, Man united vs. Liverpool 4 pm, Barcelona vs. Real Madrid 9 pm. That will mean a sum of N10, 000 multiply by 3 = N 30,000 on a single day. Isn’t that a good small scale business?

Cost of Setting Up Football Viewing Centre:

Flat Screen – 50k x 3 = 150,000 naira, Decoder – 40,000 x3 = 120k naira  (Excluding Subscriptions). See DStv subscription for viewing centres.

Furniture – 50 – 100,000, Shop or Space – 150,000 – 300,000 (Depending on location)

Please note that all the prices quoted here are subject to change with the inflation rate in Nigeria skyrocketing.

These are a list of other stuff you can also do to make extra income apart from just showing football:

BETTING: You can set up a betting shop right inside, or outside your viewing center, it will help you earn more money.

FOODS & DRINKS: You should sell food and drinks, it can serve as a form of entertaining them while they watch the matches.

GAMES: Whenever there is no football match to show, you can use your viewing center as a gaming house for popular ones like FIFA and PES.

SHOW MOVIES: When those popular clubs go on break, especially after a full season, will you just be looking and cleaning cobwebs in your viewing centre? My brother, better convert your viewing center to a mini cinema for the time being. You can't charge as standard cinemas do, hope you know that?

Location: This is the most important thing in setting up a football viewing center. It is best located in busy and residential areas. The location should be safe from any hazard, crime, high tension cable, etc. Also, a football viewing center can also be situated in developing or underdeveloped areas, and higher institutions where the majority of football lovers are without a cable network TV. Your location determines how much profit you will make. A location where the prospective audiences can access easily will ensure you have a steady stream of customers.

Marketing:  As soon as the viewing center is ready, create awareness by telling your neighbors and friends first. Erect sign post in strategic areas within your environs so people from far and wide can be informed about the business. At inception, you can offer free viewing for about two days and ensure to provide your best service. It is a way to get people to try your service and if they like your service, they will surely return.

In addition, make sure your prices are competitive enough. They shouldn’t be too high so you don’t lose customers and should not be too low either so you don’t run at a loss. For instance, in some localities, viewing centers charge between 50 – 200 naira per match. So, do your research and price yourself accordingly.

Running a football viewing center business requires certain skill sets like coordination, management, and a good client-centric approach.

How to start a lucrative Television viewing Center. In this information, you will learn the best way to market and profit from this Business.  The body of this work is formed from consulting experienced and relevant people running this Business, to get first-hand information about the success secrets and marketing strategies deployed to achieve business success.

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