If you’ve landed on this article page, you’re probably searching for a
good business idea—an idea that’s light on the pocket but heavy on
returns, promising both a fulfilling journey and potential profit.
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How
to package programmers for television and how to contact the
advertising agencies
Television broadcasting dates back to the launch of western
Nigerian Television in 1959.The Decree 24 of May 1977 which gave
birth to the Nigerian Television Authority NTA) was promulgated
in March I 977and took effect retrospectively from 1976.
By that decree, the Authority became the only body empowered to
undertake television broadcasting in Nigeria. Therefore all the
ten existing State television stations were incorporated into
NTA. Currently Nigeria has about 140 television stations
It takes the same process to package this programmes for
Television Production. Basically every programme must have a
concept, an objective, or an idea. As a young professional,
depending on your background, it is imperative to tailor your
programme towards your professional background, orientation and
finally interest. Irrespective of the different types of
programmes we have the methodology for packaging this progarmmes
for Television are similar.
PRE-PRODUCTION: The first step is for you to have an idea; the
second step is having a script for shooting or packaging the
programmes. The script will give you the idea of what you want
to do, it is the script that will give you the format and
structure of the programme, for instance, the script will
contain (1) The number of presenters the programme is going to
have (2) Is the going to be a live programme or a recorded
programme? (3) Will the Programme include interviews or
Musicals? (4)Will the programme
carry commercials, what type of commercials, would there
be any backdrop (5) is it a collaborative arrangement with the
station or you have an independent sponsors who are going to
finance the project? These are what you are going to work on at
this stage of fine-tuning your programme
.It is also important for you to make a budget. Making a
budget is a function of how much you have and how much you are
willing to spend; it is also about identifying your concept and
knowing how much it will cost.
PRODUCTION STAGE: This is the stage when you will go out to do
the Recording. This is the time when you have to transport all
the members of your production crew especially if you have to
travel out of the Television Stations. Recording will start. You
can also request for the assistance of any production studio
that have their in house directors and crew members and
equipment another option is seeking for the assistance of a
consultant or an advertising agencies You must make sure that
everything is near perfection even if you have to do the
recording over and over again.
POST PRODUCTION STAGE: This is the editing stage, this is when
you will go to the studio and edit, this means going through and
cutting down what have been recorded. If you have an interview
programme that lasted for one hour for a thirty programme, it is
during the editing stage that you will select the most important
part of that interview to cut the interview back to thirty
minutes. It is at this editing stage that you will lay the
music, display the name of the person you interviewed on the
screen; you will also display the names of other members of the
production crew at the end of the programme. Sometimes if you
have a very good progammes, Television Stations are ready to
give you free air time pending the time the sponsors will come
in, the fact remain that, if it is a good programme sponsor will
always come.
It is imperative that you identify the Purpose of the
Production. The most important step is the first one: clearly
identify the goals and purposes of the production. If there is
no clear agreement on the goal or purpose of a production, it
will be impossible to evaluate success. Is the purpose to
instruct, inform, entertain, or possibly to generate feelings of
pride, or social, religious or political need? Possibly the real
purpose of the production is to create a desire in the audience
to take some action. And, let's be honest, the primary goal of
most broadcasting is simply to hold the interest of an audience
so they will be influenced by the commercials, so, most
productions have more than one goal.
They will like to see the dub of that programme; if it’s a
programme you have been running on the Television, they will
like to assess the standard of that programme. Clients will also
like to know what the programme is all about especially as
regards meeting the standard of the programme they are promoting
Who present? This involves not only money but brand’s
reputation, Proposal for sponsorship should be presented by the
most qualified person from the organization Clients and
advertising agencies tends to take the CEO or the Marketing
manager of a Production company very serious because their
presentation portrays how serious they are in presenting the
programme; infarct a valuable decision can be reached the same
day.
If your proposal is rejected what is next? Try and find out why
it was rejected, it might be rejected not because it is a bad
idea, it might be rejected because of their commitment to other
producers, and so you might be directed to come back at a
particular date. If
it is rejected because of the quality of the proposal, the
person rejecting it has to give you a clue on how to correct
your mistake, you now go back and make your research, seek
opinion from expert before you repackage you programme.
What are you waiting for, the time to start is now, this is a
special invitation to the Nigeria multibillion naira Television
industry. Get our Practical Guide on how to Package Programmes for Television in Nigeria. Our In house expert is ready to assist you all the way. With over 250 Television stations in Nigeria, you can be part of this lucrative Business.
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