If you’ve landed on this article page, you’re probably searching for a
good business idea—an idea that’s light on the pocket but heavy on
returns, promising both a fulfilling journey and potential profit.
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How to Start a Teeth Whitening Business in Nigeria
The obsession with a perfect smile is nothing new. When cinema
became mainstream in the late 1920s, we saw gorgeous people with
dazzling smiles on the big screen and fell in love with
beautiful white teeth.
More than a hundred years later, our fascination with white
teeth remains the same! Scroll through any Instagram feed and
you will come across thousands of visuals of beautiful smiles.
From mega movie stars, big celebrities to mid-level influencers,
everyone is promoting the perfect, dazzling smile with the help
of teeth whitening products. From teeth whitening strips to
at-home LED teeth whitening devices, you will find influencers
everywhere collaborating with dental cosmetics brands.
Teeth Whitening Startup:
If you are thinking of establishing your brand in the teeth
whitening industry, what does the picture-perfect culture of
social media tell you? Is it worth it to start a dental
whitening business? Find your answers here.
The Need to Look Selfie-Ready!
A picture speaks a thousand words. And, when people are looking
at picture after picture of beautiful people with striking
smiles, they are inspired to look the same. Today's Millennial
and Gen-Z population values a perfect set of white teeth.
The following items are necessary to get your business up and
running: Teeth whitening light, Professional teeth whitening
kits, Protective goggles, Dental bibs & bib holder, Professional
tooth shade guide, Handheld mirror, Reclining chair, Take-home
products, Waivers & after-care instructions
Set Up Your Business Location
Finally, set up your business location to start whitening your
clients’ teeth. Whether you have decided to rent a kiosk, or
small office, or use your van or truck, make sure the place is
clean and organized to give a good impression about your
business. Also, make sure the business location is within your
budget, is not saturated by your competition, and there is a
high demand for your products and services.
Teeth Whitening Business Profit
Tooth whitening is a great business because of the low
investment and high profit margins. You can get started for
under N10M
and charge around N70K to N100K per customer. This means that
you could pay off your investment very quickly (basically after
around 10 customers). If you are a dentist, you might recover
your investment after only a few patients.
Selling home whitening products is another easy way to profit
with teeth whitening. Retailers, spas and salons can retail the
products without offering the service, but most service
providers maximize profits by offering take-home products in
addition to the whitening service. Other people sell teeth
whitening products online or though social media.
Even if you only do a few treatments a month, it will still be
profitable for you if you manage your business wisely. Even if
you don’t make as much money as some of our most successful
customers, and it’s just a side business, for most people it
still makes sense. We have found, however, that those who put in
the effort, and learn how to market the service effectively, can
be very profitable.
Previously, consumers focused on straightening crooked teeth,
but with the advent of ultra-HD viewing devices and
superior-quality print media, the color of teeth has become a
matter of utmost importance. Over 80% of Nigerians
believe a smile is an
important social asset.
Excellent Teeth Whitening Results are More Tangible than Ever!
With the wide availability of teeth whitening products, ensuring
a beautiful smile has become more accessible than ever. If you
consider other cosmetic and beauty products, results are not
always per the consumer's expectations, but teeth whitening
products are more effective and safer than before.
NARDAC certified teeth whitening products are easy to obtain,
and diverse options are available all over the web. For example,
if one wants to whiten teeth without peroxide-based gels, they
can find non-peroxide teeth whitening kits. If someone does not
have the time for comprehensive teeth whitening sessions, they
can choose teeth whitening pens or dental whitening strips from
their trusted seller.
Numbers support the Growing Trend of Whiter Teeth
In addition to the social media trend of perfect white teeth and
easy access to premium dental whitening products, there is one
additional reason to convince you: Significantly stronger growth
forecasts of the global teeth whitening industry.
The global teeth whitening market size was estimated at $6.9
billion in 2021 and $7.2 billion in 2022. A research report by
Future Market Insights (FMI) states that the valuation will
reach $10.7 billion by 2032. Rising oral hygiene awareness, the
growing spending capacity of the Millennials/Gen-Z population,
and easy access to OTC products are a few reasons behind the
exceptional growth.
If you look at the numbers, it is clear that the rising trend of
the industry makes it a lucrative startup option. And, with the
increase in educational facilities and growing awareness of
teeth whitening products in developing and under-developed
nations, you can grow your business in largely untapped markets
and establish your brand.
How to Start a Teeth Whitening Business?
Cosmetic dentistry is a booming billion-dollar industry with
incredible growth potential. If you want to start your own teeth
whitening business, now is the right time.
Choose your Business Model after Thorough Consideration
Choosing your business model is the first step in establishing
your brand. If you are a dentist or a dental hygienist, you can
think of including teeth whitening treatments in your list of
services. To save on overheads and ensure limited investment,
consider mobile teeth whitening services or sell dental
whitening solutions through your website/social media profile.
Consider your budget, preferences, and business goals to choose
between different startup ideas for your teeth whitening
business .
Determine your USP and Create Marketing Strategies
Learn more about your competitors. What are their product
offerings? What are their pricing strategies? What kind of
treatments do they provide to their customers? With in-depth
research of the key industry players, you can determine your USP
(Unique Selling Proposition). A clear USP will convince
potential customers and enable you to build robust marketing
strategies for your dental whitening business .
Take Supply Chain Collaboration to the Next Level
Gone are the days when the responsibility of manufacturers ended
with the delivery of premium-quality teeth whitening products.
Today, supply chain collaborations are much more than inventory
management and warehousing facilities. Modern manufacturers
provide in-depth analysis of business trends, help with legal
compliance, support low MOQs on private label products, offer
product fulfillment options and marketing support to help your
business grow. Hence, it is wise to partner with a reputed teeth
whitening manufacturer to grow your brand.
Choose Inventory and Start your Cosmetic Dentistry Business
When working with an experienced manufacturer, they will help
you to select fast-moving inventory products. It is your job to
research as well. Find out more about the seasonal demand for
teeth whitening products and identify the current trends. For
example, there is a growing demand for sustainable, eco-friendly
toothpaste whitening tablets in the market. You can include the
innovative product offering in your inventory to sell more.
When starting your teeth whitening business, focus on building
your brand. With authentic marketing strategies and premium
teeth whitening solutions, you will be able to carve a niche in
the market.
Get our Practical Guide on How to start a Teeth Whitening
Business in Nigeria. we’ll outline everything you need to know
to start and run a professional teeth whitening business. From
understanding the different types of teeth whitening services to
marketing your business effectively, your clients will be on
their way to enjoying whiter teeth in no time!
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