How to Set up a Television
Station in Nigeria
Nigeria has nearly 70 government-controlled national and
regional TV stations, with each of the 36 states operating at
least one TV station. Nigeria also has the largest terrestrial
TV network in Africa, the Nigerian Television Authority (NTA)
with over 96 stations nationwide.
Starting your television network can be a fun, challenging, and
educational process. There’s no better way to learn about the
media industry than to seek out hands-on experiences and take
what you learn to hone your skills.
An
estimated 74.6% of Nigerian households have a television set.
However, with the advent of Internet and the penetration of
mobile phones into Nigeria, more and more young people have
instant access to online platforms and mobile applications used
to stream or download television shows.
Nigerians remain avid consumers of free-to-air TV especially
content related to news, music, sports and television shows.
if you’re up for it, it can be a rewarding project, and an
excellent way to get started in your media-based career. Perhaps
you are hoping to work as a professional broadcaster one day, or
you want to get hands-on experience to learn what it takes to
manage a network – whatever your career goals may be, starting a
television network can help you get there.
The
following documents will be required in order to obtain a
license for the Television broadcasting business
Obtain a bank draft of N50, 000 payable to Nigerian
Communications Commission for the License. Note that the
Commissions name must be written in full on the draft
Fill the application form and produce two more copies.
Certificate of Incorporation
Tax Clearance Certificate but if it is a new Company, a tax
waiver letter should be obtained and attached to the
submission.\
Certified true copy of Articles and Memorandum of Association
2 passport photographs of authorized representative
Certificate of qualified technical staff. (if applicable)
Completed application should be submitted in duplicate with all
necessary documents attached and bound
License fee on submission of application is N10,000
All payments are in bank draft
Location of your studio
The
next you need to decide on a studio location. This is where you
will be setting up your equipment. The cost of acquiring a
studio or location where you will set up your studio depends on
the state. Setting up a studio in Lagos or Abuja is very
expensive
Consider your competition
The competition in the media especially in TV broadcasting
stations are usually fierce. Before starting a TV broadcast
station in Nigeria, you need to consider those who are going to
be competing against your new establishment. It is better as a
new owner to ensure that you are doing things much better than
the competition
Talk with those who are already in the business
Before starting a TV broadcast station business in Nigeria, you
need to also consider talking with those who are in the
business. You can consider those in other states to provide you
insights and their experience on their company. Since they are
in other states and you are not stealing their customers, they
will be willing to share information on the industry with you
Obtain the necessary equipment needed to start up the business
Obtaining the necessary equipment to start a TV broadcast
station business is high. A suitable studio will be needed for
the broadcast where all the necessary equipment will be put in
place. The basic equipment you will need are
Professional cameras, Headphones, Jack panels with cords,
Standing microphones, Turntable arms,
Monitor amplifiers, Audio network routers, Flash card
recorders, Non-linear editing system, Audio limiters, 6-inch
equipment rack, Cd players, Air conditioners to cool down the
equipment, Standby generators, Production lighting board and
grid, including installation, 25-watt digital translator,
Transmission line w/connectors and hangers, Television tower,
Tower foundation, Tower installation, including mounting antenna
and line, Translator installation, Equipment shelter, Video
signal test generator, Real-time transport stream monitor,
Video/Audio multichannel test, Bench power supply, Spectrum
analyser with sideband adapter, Waveform/Vector scope, Colour
monitor, Scope camera, Frequency counter, Field intensity meter,
Audio test set, Portable HD camera with lens and cases, Portable
audio mixer, Shotgun microphone with fish pole, Hire experienced
staffs,
When starting a TV broadcast station business, you will need
different set of employees such as, Newscasters, On air
personalities, Engineers, A DJ, Script managers, Editors,
Security men, Production managers, Personnel can be gotten
through,
Posting about the vacancy on your website and across any social
media or email marketing channels
Asking your business network, as well as friends and family if
they know anyone suitable
Adding the vacancy to general recruitment websites
Advertising the vacancy in industry trade media or local
newspapers
Give public notice and market your company
After all is set and the business operation is ready to proceed,
announcements should be made through various media in media such
as the newspaper, billboards, magazines and radio. You must
ensure that you provide excellent services to your viewers in
order to build your reputation and attract more viewers
For a channel to be successful you need to look at why people
would watch your channel. What makes you stand out from the
noise of other channels. Why should people watch you. And don’t
kid yourself here thinking people will watch because they are
loyal. With so many options out there if you are not grabbing
your audience you will lose them
Starting a TV broadcast station business in Nigeria is very
expensive and requires a lot of resources, expertise and
documentation. Whether you consider buying an existing company
or a new company, take into consideration all the steps and
procedures needed before starting a new TV broadcast station
including the competition involved.
Get our Practical Training Guide on How to set up a Television
Station in Nigeria. We offer business plan services that contain
all necessary information about the structure of your company,
your expenses, expected investment and anticipated returns on
your investment.
Having the right source of information coupled with a guide or a
consultant to take you through the process of starting up your
business will go a long way in ensuring that your business
develops and grows. It is very important for the business owner
to seek consultancy services from experienced people. For more
information on how to start a TV broadcast business in Nigeria,
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