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How to Start a Radio Station in Nigeria
Setting up a radio station is one of the most profitable
business in Nigeria as communication is an essential tool that
we humans cannot do without, it is the process or act of passing
useful and meaningful information from one person to another.
Communication is the act of passing information from one person
to another or from one location to the other. It is very
essential in the society.
Anyone can start a radio station as long as you have what it
takes to start it, Starting a radio station does not come cheap,
although the business can be very profitable but it is very
expensive to start.
Before starting a radio station, you need to have carried out a
feasibility study to know the equipments needed, people to
employ, where to site your location, the capital involved, what
customers love to listen to, e.t.c. This will help you to know
what aspect of radio broadcasting you want to go into and ow to
source for capital.
Broadcast format: As simple as planning looks, it is very
essential before starting any business at all. Before this
stage, you should have gotten a full understanding of how things
work in the radio industry, so this is the stage where you put
them in practice, this is also the stage where you decide the
broadcast format your radio station wants to go into. Broadcast
format is majorly the type of content you want to go by, maybe
you want to go into politics, business, sports or you want to be
an all rounder like many radio stations. Your broadcast format
will go a long way to define your radio station and it will even
decide the kind of employee you will hire, the equipments to
purchase e.t.c. Also, choose and stick to a broadcast style,
maybe you wish to broadcast in any local language, English or
Pidgin, any style you choose to use, make sure you stick to it.
Starting a radio station is one of the most expensive business
you can ever imagine, it is capital intensive, that is, it
requires a whole lot of capital because it requires a lot of
equipments that are very expensive. Going into this business,
you might not have enough money to start as the money needed to
start a radio station ranges from thirty million naira (
30,000,000) to fifty million naira (50,000,000), it could be
higher depending on how big you intend to start and it can also
depend on your location because radio stations located in Lagos,
Port Harcourt and Abuja are more expensive to start and operate
than other states.
Secure a Location: To run a radio station, you need a very
spacious and conducive environment because there are some
sections or rooms that must be in a radio station, you need to
have a broadcasting studio, a transmitting room,
editing/recording room, waiting room for guests and some office
for administrative duties. For a standard radio station, a
spacious environment is compulsory because some licensing bodies
may need to carry out an onsite inspection of equipments and
facilities before certain licenses are issued and the license
may not be given if your facilities is below their expectation
or it is not up to standard.
Therefore, your radio station must be spacious enough, have a
name that anyone can easily remember, have accessible road and
good water supply.
The Scope of Operation: The size and scope of the operations of
the radio station is very vital. The size of the radio station
also determines the cost implications. In Nigeria, bigger radio
stations with more than one news control room, on-air control
and production control rooms require higher capital for
starting. However, the equipment provided above are the basic
cost implications of equipment.
Get an Open Frequency: You have to make your research to find a
frequency that is free for you to broadcast.
Hire Professionals: As a radio station owner, you cannot handle
it all by yourself, you need the service of people like
newscasters, journalists, engineers ( sound, mechanical and
electrical ), production managers, disc jockeys (D.J), security
men, marketers, script managers, cleaners e.t.c. Before
employing people to work in your radio station, you must
consider the equipments you bought and employ those who can
operate the very well because the level of operation of your
workers will go a long way in determining the quality of your
radio station production.
Also, you should employ people that are in line with the format
your radio station wants to operate and make sure that
they are professionals with years of experience. People
that have been trained in the art and manner of broadcasting
such as graduates of mass communication or other qualified
people
Get Licensed: To start a radio station in Nigeria, you must have
the required license. First, you have to choose a business name
and register it and your radio station with Corporate Affairs
Commission ( C.A.C) as a legal entity in Nigeria. After
registering with C.A.C, you need to forward an application to
Nigeria Broadcasting Commission ( NBC) for a broadcast license.
Test run Your Broadcasts: After all things have been put in
place, you can now broadcast. But pushing out a broadcast, there
is a need to run a check on it before making it go public, to
see if there is no problem with it. When everything is right in
the studio, drive round the town with a radio checking your
frequency to know if you are not overlapping on other radio
stations.
Start Broadcasting: After all necessary steps listed above have
been taken and acted upon, then you’re good to go, you can start
broadcasting to the public.
Get our Practical Training Guide on how you can set up your own
Radio Station in Nigeria. If you are interested in starting a
Radio Station in Nigeria , you can reach us today so that we can
work with you to breathe life into your
business idea. Our commitment is to help you make the
right decisions and get the best results with the budget you
have available.
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