If you’ve landed on this article page, you’re probably searching for a
good business idea—an idea that’s light on the pocket but heavy on
returns, promising both a fulfilling journey and potential profit.
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How to start a
profitable printing business in Nigeria
The printing industry in Nigeria
is one of the largest and most profitable industries in the
country. With a population of over two hundred million
(200,000,000) people, there is a constant demand
for printing services such as brochures, business cards,
banners, posters, and other marketing materials. The industry
has grown significantly in recent years, thanks to the
advancement in technology and the rise of e-commerce.
It has always been said that what
you don’t know is beyond you, and there is no falsehood as to
this statement. It’s easy for people to look at at a project
from afar and assume this will be very hard and difficult to do.
But sometimes, when you get closer enough, you’d find out that
those assumed obstacles are not as difficult as you’ve perceived
it to be. It’s the same when it comes to the printing business.
The good news is that you no
longer need long training to go into this business, and gone are
the days you’d need to get all your body stained with ink to get
a printing job done! The continuous improvement in technology
has removed a lot of stress that getting a printing job out is
just at your finger tips. All you need to do is to have the
knowledge of the basic need.
There are different type
of printing services that you may want to specialize on; such as
large format banners printing, business sign printing,
screen-printing or printing on t-shirts,
mugs; business cards printing, direct image printing,
brochures printing, flyers printing and documents printing.
Build a portfolio: To anyone in
the printing and publishing business, a portfolio is more like
an investment. Your portfolio should contain samples of jobs
that have been executed by you. It could also be jobs that you
intentionally embark on, so as just to add to your portfolio. It
shows your prospects what you are capable of doing.
Profitability: If the total cost
of delivering the job is N20,000 and you charged you client
N35,000. Your profit will be N15,000. Multiply that by 20,
you’ll be making N300,000 from that number. Remember,
some printing jobs do run into hundreds of thousands or million.
The potential is just unimaginable. So, go ahead and take this
opportunity now! You only need N10,000 to start.
To become successful in
the printing business, find a niche rather than joggling
different types of printing. As explained earlier, you can
either choose the pre-press, press, or post-press aspect
of printing but if you have the capital and required resources,
you can invest in all three.
Go out there and open your shop!
Hire the right graphic designers, printers, engineers and
customer care service. Promote your new business online and
offline.
Waste Management
The printing industry is a high
waste generating industry. Wastes from papers, plastics, nylons,
chemicals, inks and solvent-based inks are generated daily. When
starting up a printing company, an arrangement should be made
with the relevant waste management agency for the prompt
evacuation of generated waste daily.
Purchase Equipment: Cutting
equipment, Binding Machine, Printer, Computer and Graphic Design
Software, Graphic design software is necessary for the
modern print shop for basic design and typesetting. Softwares
like Adobe Photoshop, Pagemaker, CorelDraw are needed
for printing purposes, Other equipments are Photo Copier
Machine, , Laminator, paper driller, transfer paper, heat press
machine, paper folders, generator set
Hiring of Staff: Members of staff
of a printing company are majorly the graphic designer and the
machine operator. Other members of staff are; manager,
accountant, front desk officer, typist.
Importantly, you need to know
that not all printers own a printing press. Some started as
contractors and this is a cheaper way to start. You can source
for clients, get a good graphic designer to do the artwork, then
partner with an established printing press to carry out
the printing, then deliver the job to your client. It’s that
simple. Actually, this is one of the best ways to start
a printing business. This is because as a contractor, you will
have the opportunity to learn the pros and cons of
the business so that when you finally own your press, you will
be well-grounded in the business.
How you can start
a printing business, you will learn the step-by-step guide to
starting your printing business, you will learn the best way to
market and profit from the printing business. Most especially,
you will learn the exact costs of the machines and equipment you
need for your printing business.The body of this work is formed
from consulting experienced and relevant people running
the printing business to get first-hand information about the
success secrets and marketing strategies deployed to
achieve business success
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