If you’ve landed on this article page, you’re probably searching for a
good business idea—an idea that’s light on the pocket but heavy on
returns, promising both a fulfilling journey and potential profit.
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How
to Start a Podcast in Nigeria
A podcast can be defined as a digital audio or video file that
is made available for streaming or downloading on the internet.
Podcasts have gained immense popularity in Nigeria and globally.
With increasing internet penetration and smartphone usage, more
people have access to podcasts, making it an effective way to
reach a broader audience.
Podcasting, with its intimate and engaging audio format,
transcends geographical boundaries and resonates with diverse
audiences.
As a podcaster, you’re going to broadcast your message to
thousands, maybe even millions of people. But to the listener,
it’s just you and them.
Before you start recording, and even before you dive into the
tutorial videos below, there are five things you need to
prepare. Have all of this stuff handy for later—you’ll thank me
for it.
Choose a podcast topic
you can commit to
It’s easy to get hyped up about an opportunity like podcasting,
however I’ve seen it many times before: If you don’t plan ahead,
you’re going to be doomed.
Podcasting takes some work, so you’re going to want to make sure
you spend adequate time upfront to make sure you choose a topic
that excites you. Something that has more than three episodes
worth in your head. Something that’ll keep you going for the
long run.
When choosing your podcast theme, take this into consideration:
will you be happy and satisfied making new episodes on this
topic two years from now? Choose something you’re passionate
about. Your passion will be your greatest motivator to keep you
disciplined when things get difficult.
Can you start a podcast with just an iPhone?
The short answer: yes. Since iPhones have microphones, they have
everything you need to record audio. However, the audio may not
be as clear or sound as professional as you’d like. That being
said, there are several apps you can download that will turn
your iPhone into a podcast audio recorder. Podcast hosting
services, such as Podbean and SoundCloud, also offer in-app
podcast recording capabilities. Many of these apps are available
for Android devices, too
Pick your podcast name
The title of your podcast is one of the first things people see,
even before they listen to a single word of your show. So
naturally, this is a really important decision.
All this info goes into your podcast host when you setup your
show there, and you can always change anything related to your
show (people change their title, description and artwork all of
the time.
I understand if you’re feeling a little hesitant about nailing
down a show title and moving forward. It defines your branding,
your artwork, what you say, how you share it, and many, many
more things.
Write a compelling podcast description
You’ll need to write a description paragraph about your show for
your audience. After they make their way to your show page, this
will be the description they read to decide whether or not they
want to stick around.
There’s a lot of equipment you could purchase to start your show
— the prices range from cheap N20k microphones (that sound
really bad) to entire broadcasting studio setups (that sound
like you’re about to drop an album) that get into the five and
six-figure ranges. I promise you, you do not need to spend as
much money as you might think to get your show up and running.
The most important piece of podcasting equipment is a microphone
that makes you sound good. There’s a certain standard of audio
quality now in the podcasting space. If you’re not up to that
standard, you could have the best content in the world but still
have people leave and find something that sounds better.
Utilize your network. Now is the time to ask your friends,
family, community, audience, colleagues — anyone in your network
— to help support you and your show. Don’t be afraid to ask
(this is a big deal!) and hopefully you’ll get lots of support.
Anywhere you might have access to larger groups of people — for
example your social channels, your email list, any groups you’re
involved with — let them know ahead of time that something is
coming, and when your podcast goes live, you’ll be able to
announce it without feeling like it came out of nowhere.
On social media, you could utilize tools such as Repurpose.io
and Wavve.co to create little snippets of your audio in video
format so it’s more viewable and more interesting on your
channels.
During launch week, thank every single person who comments on
your podcast. Ask them to leave a review and share it with
anyone who they know who might find it valuable. Interact. Even
if your audience is small to start, the direct interaction can
feed your energy level and offer valuable feedback for your
future podcast episodes.
Whether you want to become a full-time podcaster and have your
show replace your income, or you just want to do it on the side,
I think it’s really important to consider how to make money with
your podcast, even if the goal is to simply cover your time and
costs with some passive income.
You should be rewarded for your hard work, for sure!
The most common way podcasts make money is through advertising
or sponsorships. Companies may pay you money to have you read
off a script or talk about their company in different parts of
your podcast episodes.
This can be very rewarding, but at the same time it’s hard to
find sponsors when your show is just starting out. They want to
know people are going to listen before they pay you.
I’d recommend starting with affiliate marketing. That means you
can generate an income by talking about and recommending various
products that you use, similar to how I’ve provided helpful
content here while mentioning various microphones and podcast
hosting platforms. You can start with this kind of income
generation from day one. Even if you don’t have many listeners,
you’ll see the clicks coming in a year from now when you do.
Starting a podcast comes with several advantages.
Firstly, it provides a platform to share unique ideas, stories,
expertise or perspectives with a potentially global audience.
Whether it’s a niche topic or broad subject, podcasts allow
individuals to create and distribute content tailored to their
interests. Moreover, podcasts offer a convenient way for
consumers to access information.
Listeners can engage with podcast episodes at their own pace and
convenience, whether during commutes, workouts, or leisure time.
This flexibility increases the chances of attracting and
retaining listeners.
Starting a podcast can offer various benefits, including wider
reach, convenient access, and community building. Whether you
are a passionate storyteller, expert in a specific field, or
simply want to share your thoughts, starting a podcast can be an
exciting and fulfilling journey.
Podcasting is a dynamic field, and staying updated on the latest
trends and techniques is crucial for staying relevant and
continuously improving your podcast. Attend podcasting
conferences and workshops where you can learn from industry
experts and network with fellow podcasters. Take the time to
listen to other podcasts outside of your niche to gather
inspiration and ideas for enhancing your own show.
Conceptualizing, setting up equipment, planning content,
recording, and publishing are vital steps shaping a successful
Nigerian podcast.
Get our training guide on how to get a start a Podcast in Nigeria. This guide will be your A to Z step-by-step walkthrough on how to get started with your first podcast. We’ll cover everything from the very technical to the abstract of podcasting concepts. As a business owner, learning to start a podcast is something you should consider to help you reach this growing audience and expand your business through content marketing. If you have always dreamed about owning a successful podcasting business, then this is the perfect guide for you.
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