How
to set up a lucrative Orange Juice Production Business in
Nigeria
Orange juice is a sweet liquid extract of the orange fruit,
produced by squeezing or reaming oranges. It comes in several
different varieties.
Orange juice production is the extraction of liquid from
oranges. It is extracted either by mechanically squeezing or
macerating the fruits.
Orange juice is the nonalcoholic sweet and tasty fruit drink
derived from orange. The global juice industry is estimated at
$92 billion. In the Nigerian market, about 930,000 metric tonnes
of citrus fruits are produced annually from an estimated three
million hectares of land.
Juice
processing methodology in Nigeria ranges from individual
preparation at home for family consumption to multinational
conglomerates using several interconnected high capacity plants.
There is a massive demand for fruit juice in Nigeria. With a
population of over 200 million people and an estimated national
population growth rate of 5.7% per annum, Nigeria has a large
market for fruit juice. The consumption of orange juice has
increased by approximately 10% per year. It rose from 200
million litres in 2012 to 320 million litres in 2018. The number
rose to about 550 million litres in 2023. The national demand
for fruit juices annually is presently an estimated of about 550
million litres, while the current supply is estimated at 135
million litres.
Types of Orange Juice
1). Freshly Squeezed Juice:
This has an average shelf life of 5 to 6 days. It is not
processed thermally, thus satisfying increasing demands for
natural products.
2). Not-from-concentrate Juice:
Minimal thermal (heat) treatment is used for this type of juice.
It is processed and best stored frozen, or quickly purified and
stored in the aseptic form.
3). Frozen concentrate orange juice:
This form is very beneficial for storage and shipment, requiring
less than five to six times volume than fresh juice. It consists
of a concentrate of a mixture of specified quality from
different orange varieties.
How
to Start Orange Juice Production in Nigeria: Step-By-Step Guide
There are several requirements for starting orange juice
production in Nigeria. First off, there is a need to have a
business plan.
1). Sourcing for Raw Materials:
The significant raw material needed is oranges. They should be
gotten from a reliable fruit supplier, or you could grow them
yourself on private farmland. The former option is recommendable
because oranges are abundant nationwide. In selecting the orange
fruits, avoid the ones that would deteriorate immediately.
2). Processing The Fruit Juice:
This may include some of the following: Boiler, filling machine,
filter press, blender, bowl with water, extractor, cutting
boards, knives (stainless steel), peeler, and containers for
storing the juice. Wash the oranges thoroughly and peel them.
Put the peeled oranges in an extractor and press. Extract the
liquid gotten from the fruits and put them into a blender tank.
Add other ingredients as so desired. Filter the mixture and
transfer it into a container.
3). Preservation:
If the fruit juice is freshly made and is meant for consumption
immediately, preservatives may not be added. This is typical of
fruit juice made for immediate consumption at hotels, bars, fast
food centres, shopping malls. However, for large quantity
productions, which would have a long shelf life, there is the
need for added preservatives to keep them in good condition.
4). Packaging:
Typical packs for orange juice are the tetra pack, cans, bottles
(plastic and glass), and pouches.
Over the past years, the orange juice market has shown
substantial growth due to shifting trends among health-conscious
consumers from popular carbonated drinks to natural beverages
free from flavours, sugars, and preservatives. For entrepreneurs
in the industry, fruit juice has excellent potential for export,
especially the west coast, where indeed, much export is taking
place.
The
orange juice production business in Nigeria can be a lucrative
and profitable venture to start-up, due to its vast market
demand and on your ability to build a wide supply chain network.
If you’re looking for a business to venture into, the orange
juice production business in Nigeria is a great option to
explore.
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It provides practical insight into optimal guava varieties, farm
setup recommendations, effective cultivation practices, harvest
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