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How to become a musician, start music career in Nigeria and make
it in Nigeria music industry
The Nigerian music industry is a powerhouse of creativity and
innovation, with its diverse genres and passionate artists
captivating both local and international audiences. From the
infectious rhythms of Afrobeat to the soul-stirring melodies of
Juju music, Nigeria’s musical landscape is a treasure trove of
artistic expression. If you’re an aspiring musician looking to
make your mark in this vibrant scene
If you want to make it in the Nigerian music industry, then you
will have to do a lot of networking. You will need to be able to
meet people and interact with them because this is how to get
contacts, exposure and other opportunities that will help you
better your career choices as an artist.
According to Goldman Sach’s, Nigeria’s music revenue grew from
26 million U.S. dollars in 2014 to 34 million U.S. dollars in
2018, and by 2026 the revenue is expected to amount to 54
million U.S. dollars. As social media and streaming services
rise, the need for labels and sponsors for artists become less
needed. Nigeria’s music industry commands global attention,
raking in over $2 billion in revenue annually. This impressive
figure places it among the largest music industries globally.
The Nigerian music landscape is teeming with activity, boasting
over 500 music producers, more than 1000 record labels, and over
100 radio stations.
The beauty of starting an artistic endeavor on your own is that
your art is free to create. It’s not like other industries where
you have to invest money into product manufacturing, packaging,
inventory, storage, etc. YOU are the product. You are already
neatly packaged in the form of your unique look and personality.
Part of what you’re selling is music that is practically free
for you to create (vocals, lyrics, melody, tunes). It’s the
platforms and vehicles by which you choose to disseminate your
art that costs and those costs can be mitigated when you are
first starting out.
To stay motivated and overcome obstacles, it’s important to
surround yourself with a supportive network of family, friends,
and fellow musicians. Seek out mentors and role models who can
offer guidance and advice, and don’t be afraid to ask for help
when you need it.
You’re going to need an instrument. Whether your instrument is
vocals or a combination of vocals and a musical instrument,
you’re going to have to figure out how to make your music.
Without a budget, this can be difficult but not impossible.
The fact that only 20 of your friends and family members
listened to your first song on YouTube doesn’t guarantee that
you won’t have thousands of listeners in the future. It really
does take time and effort to build a reputation for yourself and
gain traction. As a result, you must mentally prepare for the
long run and strive to stay on the path you have chosen, no
matter what.
Music artists emerge every day as the old ones dissipate into
irrelevance, It takes a successful artist to become and remain
relevant in the music industry only a few manage to achieve this
feat out of the army of singers marching on every day.
Diverse Music Genres in Nigeria:
Nigeria’s music scene is a harmonious blend of diverse
genres that pay homage to the nation’s cultural heritage and
innovative spirit. Here are some of the top genres that resonate
with Nigerian audiences: They are, Afrobeat, Juju Music,
Highlife, Apala, Fuji, Reggae, Afrobeats/Hip Hop.
DISTRIBUTION: Distribution is the act of making sure your music
is available on different platforms. Some distribution company
or label will sign a deal with you to get your music on their
platforms. However, the emergence of self-service platforms like
Tunecore makes this all easy. Recently, TuneCore, the leading
digital music distribution and publishing administration company
for independent artists has launched operations in Africa.
Here some effective strategies to propel your music forward in
Nigeria:
Create a Strong Online Presence: Forge a compelling online
presence through a dedicated website and active social media
accounts. Regularly share engaging content, including music
videos, behind-the-scenes glimpses, and captivating visuals that
resonate with your audience.
Master the Art of Live
Shows: Connect with fans through memorable live performances.
Choose popular venues and festivals to showcase your music.
Incorporate visuals, dance routines, and other creative elements
to make your shows stand out.
Collaborate with Brands:
Partner with brands that align with your music’s identity. This
can widen your reach and introduce your music to new listeners.
Seek collaborations for merchandise lines or promotions with
streaming services.
Dive into the Nigerian
Music Industry: Engage with industry events, network with fellow
musicians, and participate in music-related charitable
endeavors. Being part of the industry’s fabric offers more
opportunities for exposure and growth.
How can I make money from live performances?: You can make money
from live performances by charging a fee from the venue, selling
tickets, and selling merchandise. Once the performance is over,
you can collect attendee email addresses to market your online
store or promote your upcoming music. Nigeria musicians are
currently making millions of Naira and dollars from live
performances at different stages all over the world.
Remember, the rhythm of your determination and the harmony of
your talent will compose the symphony of your success. So, take
the stage, amplify your voice, and let your music weave its
magic across the vibrant tapestry of Nigerian music.
The most important thing is to create high-quality music that
will resonate with a large number of people. Find your audience
and keep them engaged. Don’t compare yourself to others because
you are unique in your own way, so cherish that uniqueness, and
it will be rewarded.
It takes more than just talent and passion to succeed in this
industry – it requires a combination of talent, hard work,
dedication, and a deep understanding of the music business.
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