How To Start A Successful Film Production Business In Nigeria
Lots of persons want to become a Nollywood producer. This is a
lofty dream worth pursuing. Nollywood is the accepted moniker
for the vast and money-spinning Nigerian film industry. It is
Hollywood in America and Bollywood in India. Nollywood makes
tons of movies annually, worth millions of naira. It is a large
industry populated by actors, actresses, producers, directors,
directors of photography, marketers, business promoters, and the
likes.
What Does a Movie Producer Do?
As
a movie producer, your primary responsibility is to manage the
financial and business aspects of a film, which includes tasks
such as obtaining funding, negotiating contracts, and staying
within a budget. Any major changes to a project must be run past
the producer before going forward, and they may work closely
with the director regarding the hiring and script selection
process. Producers are also in charge of raising funds for a
project in the early stages and need to have a strong sense of
business as well as creative direction. A large production may
have different kinds of producers, such as line producers,
assistant producers or associate producers, who fulfill
different roles in the production while communicating closely
with one another.
Nollywood
is one of the booming industries in Nigeria and is rapidly
penetrating the global space. If you are thinking of investing
in a billion-dollar industry, the film production business is an
excellent choice.
You cannot work as a loner in film production business. One of
the best ways to network and meet people in Nollywood industry
is to attend industry events, premieres of movies, parties,
conferences, conventions, movie sets, etc.
A
career in Nollywood is noble and could be highly rewarding. The
industry has made millionaires of ordinary people, most of whom
came from humble backgrounds and were forced to brave all odds
to reach the pinnacle of success. If they could make it through
the hurdles, you definitely can
The producer gets a project off the ground and oversees it, from
the creative process to distribution and release. For example,
during production, producers can function as the boss on set,
making sure prior decisions are carried out and helping avoid
costly mistakes. When a shoot wraps, the producer moves into
postproduction, overseeing everything from the initial rough cut
to the final. They also oversee test screenings and any changes
that need to be made as a result. With a finished product in
hand, the producer then turns to marketing the film.
How
much do producers make?
Producers can make anywhere from N1M to 50M naira or more—and
producers who work on big-budget studio films can make much,
much more, particularly if they work on more than one project
each year. It is an occupation that comes with immense creative
satisfaction and the potential for substantial financial rewards
for those who are successful in their craft. The world of film
production is one of dynamic unpredictability, and while it may
be a difficult industry to break into, the monetary benefits can
be highly rewarding for those who make their mark.
The
film industry is a dynamic, fast-paced world that is
continuously evolving with changes in technology, audience
preferences, and media consumption patterns. Understanding the
job outlook for film producers requires a close look at these
elements, and more, to provide a comprehensive perspective.
Having
a good network in Nollywood will make your work way easier.
Also, you can approach one of the movie directors you admire to
become your mentor in your journey. Becoming a mentee to an
established director will most likely give you access to their
network.
Film
production business has become a mega business in a multi
billion dollar industry. Over the past few decades, Nollywood
has become a source of profit for actors and Nigerian film
producers. This phenomenon has had global impact, since many
Nigerian films are released in just weeks or in some cases,
days. Since the inception of the AMAA premiere (African Movie
Academy Award), some movies has even opened worldwide on the
same date.
The
international market is a growing and very vibrant place, so
when we make movies, we view it as a global opportunity.” Now
more than ever, what happens in Nollywood affects the
entertainment industry worldwide.
Many movies must take in more than 5 to 10 million naira and
above just to cover production and marketing costs.
You
could be walking on the road and see a scenario that fits into
an idea you newly conceived. The story may either be fictitious
or based on real life events. So, a film producer has to always
go out with his pen and diary. As mentioned earlier, watch lots
of movies and read other people’s script. By doing so, you will
discover a better way to pen down your ideas. These written
ideas are also called script or screenplay. Don’t be afraid to
edit your script as many times as possible. After a thorough
editing process, the final version of the script is called
shooting scripts. The shooting script comprises of the
description of each character in the movie, the dialogue,
technical details, and so on.
Additionally,
you can purchase a screenplay from a scriptwriter and produce
it. On the other hand, you can write a script and sell it to a
film producer to produce, whichever works for you. Another thing
to bear in mind while writing a story is that not all stories
are appealing to your target audience. Hence, carry out a proper
research before you produce a film nobody will buy.
Audition your casts and crews. Getting your team together is one
of the decisions you cannot be biased or careless with. So,
ensure to take your time to select the right set of people. When
selecting crews, pick people with proven expertise and
experience. Preferably, let them show you the past works they’ve
done. Don’t also forget that your casts are one of the factors
that will draw your prospective customers.
also consider using top-name stars as this may catch the
interest of a potential investor. As the cost of producing a
movie is high, you may need the support of investors. Also,
considering the fact that many people purchase a film because of
their love for the main actor or actress.
Therefore, having an A-list actor in your film will be a step in
the right direction. A compelling story and a good cast will
help you gain the interest of an investor.
Note
that film production can be time-consuming, tedious, and very
expensive. As a matter of fact, a single mistake could cost you
thousands or millions of naira. To produce a film, there are
several costs involved: the costs of transporting actors and
crew members to remote locations, the cost of equipment, etc.
Bear in mind that the first set of people who should arrive in a
set are the lighting crew, hairdressers, and makeup artists.
This is imperative to avoid unnecessary waste of time.
Therefore,
before releasing the movie to the theater, come up with a series
of trailers that answer the questions in the heart of your
would-be viewers. If your trailers interest them, be rest
assured they’ll show up to watch your film once it hits the
theatre.
Typically,
there are two dimensions to a career in Nollywood – in front of
the camera and behind the camera. Being in front of the camera
entails becoming an actor or an actress. On the other hand, if
you are a crew member or in the business of film promotion and
marketing, then you belong behind the camera. That is to say,
you do all the dirty job in the background, setting the stage
for the actors/actresses to shine.
Utilise
The Internet And Social Media; This is one of the best ways to
build your target audience. Make the film your cover image and
profile picture across your social media handles. Additionally,
run a sponsored ad for your trailers via social media for a
broader awareness creation. Also, you could create a personal
website for your film production business and promote your films
through the site. Building a website nowadays is easier than
before. With WordPress, Squarespace, or Wix, you can get a
website running in no time. For social media, consider making
good use of Facebook, Instagram, Twitter, Vine, YouTube, and
Tumblr.
Stay
adaptable and open to learning. The film industry is constantly
evolving, and a good producer needs to evolve with it. Keep your
finger on the pulse of new technologies, platforms, and audience
preferences. Be ready to wear different hats – you might find
yourself being not just a producer, but also a negotiator, a
problem-solver, a cheerleader, and a visionary.
Finally, never lose sight of why you wanted to become a movie
producer. Whether it’s to tell stories that change the world, to
entertain, or to fulfill a lifelong dream, let that passion
guide you through the challenges and triumphs that lie ahead.
As you take your first steps into the world of film production
or continue to carve your path, remember that every epic movie
started with a single frame. Your journey is your own epic, and
each step you take is building towards a crescendo.
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