How to start a lucrative Makeup Business in
Nigeria
A makeup business refers
to the process of setting up a makeup service
institution or brand. It involves rendering makeup services
to clients, selling makeup accessories,
training apprentices, and so on
Makeup artistry in Nigeria has seen a significant rise in
popularity over the years .This can be mainly attributed to the
influence of the entertainment industry, which showcases
flawless and stunning makeup looks
on television, movies, and music videos .As a result, more
individuals in Nigeria have developed a keen interest in
pursuing a career in makeup artistry.
 The beauty and makeup industry
has experienced rapid growth globally. As of 2018, the industry
was worth over $507 billion, with an expected growth to about
$758.4 billion by 2026. The entertainment and film industry
relies heavily on makeup to
help performers fit into designated roles, settings, or time
era. Makeup has
become a part of the lifestyle of every individual, including
video bloggers, influencers, models, and even office workers.
Various surveys show that three out of every five women use makeup before
leaving their houses. As of 2020, France, Singapore, the United
States, South Korea and Japan were the major exporters of makeup and cosmetics industries,
with a joint total of about 52% of global value.
The
Nigerian makeup market
generates about $3.4 billion annually. Although the market is
largely saturated, there is still enough room for interested
individuals who would like to delve into the makeup business on
a large-scale
Business Opportunities Associated With The Makeup Business In
Nigeria And Across The World are; . Makeup Services,
Sales And Distribution Of Makeup Products, Makeup Training,,
Face And Body Painting, Personal Makeup Services.
Before
starting a career in makeup artistry,
it’s essential to understand your love and passion for it. Ask
yourself if you genuinely enjoy doing makeup and
if it excites you. Evaluate your current makeup skills.
Consider if you have experience in applying makeup on
yourself or others, and if you have received any formal training
or certification.
Determine
if you need to improve certain skills or acquire new ones,
Identify areas where you may need improvement or additional
training. This could include techniques such as applying bridal makeup or
special effects makeup.
Explore different makeup artistry
specializations such as bridal, fashion, film, and TV makeup.
Learn about potential career paths, including working in salons,
freelance makeup artistry,
or starting a makeup business.
Business Capital:
To start a serious small scale makeup business in
Nigeria, you need between N50,000 to N150,000. This amount
covers the cost of elementary makeup accessories.
On the other hand, a medium-scale makeup business would
cost between N350,000 to N1 million. This amount covers the cost
of renting a shop, buying professional kits, and other operating
costs. Lastly, starting a makeup business on
a large scale would require N1.5 million to N10 million capital.
Creating a large scale makeup business goes
beyond makeup alone,
and the capital requirement reflects this. You would also be
starting a makeup school
amongst other things.
Invest
in Quality Makeup Kits
and Equipment: Your toolkit is essential. Invest in
high-quality makeup products
and tools. The initial kit should include items like
professional makeup brushes,
foundation, eye shadows, and lipsticks. Remember, the quality of
your tools can significantly affect your output.
Profitability:.
With the effective promotion, you can return the investment in
3-6 months.. Some makeup artists
charge clients for as low as N2,500 and high-end makeup artists
charge customers for as high as N50,000 per session, with others
charging up to
N100,000 per session. So, it all depends on the individual makeup artist
and how much they feel their services are worth.
Profit
margins for the beauty industry
vary from 30 percent to 70 percent. An average small scale
beautician earns between N12,500 to N25,000 weekly, while large
scale entrepreneurs in this industry earn N250,000 to N500,000
weekly.
Collaborate
with photographers, models, or fashion designers for photoshoots
or runway shows to expand your network and gain exposure.
Provide exceptional service and go the extra mile to ensure your
clients are satisfied, as word-of-mouth recommendations are
crucial in growing your client base. By implementing these
marketing strategies, you can create a strong personal brand and
attract clients in Nigeria’s competitive makeup artistry
industry. Remember to consistently showcase your skills, provide
exceptional service, and leverage online platforms to reach a
wider audience.
Starting
small with a clear focus and gradually expanding as you
establish your brand is a wise approach. Remember, the beauty industry
is dynamic, so staying updated with the latest trends,
continuously improving your skills, and maintaining high
standards of customer service are key to long-term success.
By investing in high-quality products within your budget,
ensuring cleanliness and organization, and following the
necessary registration steps, you can position yourself for
success in this growing industry.
The makeup business in
Nigeria can be a lucrative and profitable venture to start-up,
due to its vast market demand and on your ability to build a
wide network. If you’re looking for a lucrative business to
venture into, the makeup business in
Nigeria is a great option to explore.
How to set up a
lucrative make up business in
Nigeria. You will find step-by-step instructions, tips,
and advice that will help them lay a solid foundation
for their makeup artistry
career. Whether you are a novice looking to explore your
passion for makeup or
a seasoned enthusiast aiming to turn your hobby into a
profession, this guide will equip you with the necessary
knowledge and skills to kickstart your makeup artistry
journey .
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reflects our shared commitment to creating a better
future for our participants The trainees are evaluated
at the end of the training period to ascertain the
reliability of such training so as to assist in the
provision of necessary instrument needed for starting
the business or trade. Training is built on an active,
experimental and practical learning sessions. Our expert
advice is unique, actionable, and impossible to
replicate. No one else can provide the tailored insights
we offer, designed specifically for your success
.Imagine having a roadmap tailored just for you, guiding
you step by step toward your
career goals. Attendees will receive certificate
of participation at the end of the Training
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