How To Start Magazine Business in Nigeria

The production of a magazine involves numerous steps that are carried out simultaneously by all who contribute to the outcome. They usually include; the researcher, the writer, the editorial and advertising departments, the printer, and the circulation department.

Starting a magazine business is a collective work of people directed at publishing pleasurable contents. With the adoption of the right technological tools both for print and digital publications, the magazine industry is set to bloom, and it is a worthy investment for new investors and businesspersons.

Businesses Opportunities Associated With Magazine Business In Nigeria And Across The World

1). Content Writing: Magazines are rich sources of information meant for different sectors of the public. The information and stories covered in magazines are written by professional copywriters and content developers. They are either employed on a full-time basis by magazine firms or contracted from time to time.

2). Interview Services: Although magazines do not specialize in producing or disseminating news like the regular newspapers, they dish out updates in specific niches and also undertake interviews with key personalities and public figures. This invariably requires the services of trained interviewers or journalists to get the best of interview sessions.

3). Graphics Design And Photography Services: Magazines also require the services of creative photographers and graphics designers to produce quality images which do not only attract the attention of readers but also communicate the exquisite class of the magazine.

3). Editing Services: Copywriting and content development go hand-in-hand with proofreading and editing. A magazine business also keeps copy editors and professional proofreaders employed.

Types Of Magazine

1). Popular Periodicals:

Popular periodicals are just as their name implies, “popular”. These magazines are mostly seen on newsstands. Popular magazine hold articles of national or international interest, and the information they contain is useful. The purpose of popular magazines is to provide news, entertainment, and information. Famous magazine examples include news magazines, opinion magazines, and tabloids or sensational magazines. Popular magazines are widely available and interest readers of that specific publication. They are found everywhere, from the roadside stall or big malls to the gas station to the airport, and even the market.

2). Trade Periodicals:

Trade periodicals are also called trade journals or trade papers. They are magazines whose target readers are people who work in a particular trade or industry. Trade periodicals only appeal to individuals who are interested or involved in a specific trade. They provide information on current events and trends about a particular trade or industry. They often contain news, information on products, advertisements, job notices, etc. Trade publications are not available everywhere and may only be purchased from larger bookstores or newsstands or by subscription.

3). Scholarly Publications:

Scholarly publications contain articles written by experts in a particular field of study. The articles are intended to be read by other experts or students in the same field. They are more sophisticated and advanced than the articles found in other magazines. Access to scholarly publications often requires a subscription or through a library or database.

The magazine industry has shifted from the era of just print to print and digital outlets. Adaptation is a necessary skill to succeed in the print media industry. The magazine business in Nigeria can be a lucrative and profitable venture to start-up, due to its vast market demand and on your ability to build a wide network. If you’re looking for a lucrative business to venture into, magazine business in Nigeria is a great option to explore.

Make Use of All Platforms

One of the most important considerations for starting a magazine is making use of all possible platforms, particularly in the interest of marketing. This means taking advantage of all channels to post and promote your magazine and engage with your readers.

One way to promote is to send out an email newsletter to your subscribers. Give them industry updates, the latest editions, sneak peaks of articles, and more. By providing digital content for them to read, you keep them engaged with your magazine.

Posting digital content has the potential to become an additional stream of revenue — if you require online subscribers to pay a fee. However, this gates your content and prevents readers from sharing it, which hurts engagement and readership.

Use social media to further enrich your brand. You can do this by providing food for thought for your readers, asking questions to get them engaged, or creating videos to support your written content.

Podcasts have become increasingly popular over the past few years. Creating a podcast for your magazine in which you explore related, relevant topics could engage your audience and even help you reach new readers.

Including ads in your podcasts is another potential source of revenue, and you can also reuse podcast clips as social media content.

The most traditional method of promoting your publication is to distribute it strategically. Even in today’s digital world, this remains essential.

Stay up to date not just with other publications that cover your topic, but with specific keywords and conversations being had across all social media. And participate and be active in those niche sectors so you can get a better sense of where people’s interests are currently and where they might be headed. Along with active listening on your topic, make sure to get feedback on your efforts as well.

“Don’t just sell your content. Sell the benefits of reading your magazine. The more you create a niche for your magazine, or develop a specialized image or brand, the more likely you can generate an affinity for your publication with specific consumers.”

 Nigerians can explore their creative and entrepreneurial sides by starting their own digital magazines, targeting niche markets and monetizing their publications. Lastly, there is potential for niche-specific magazines targeting local audiences, catering to the interests of Nigerians and a global audience interested in Nigerian content. The digital magazine industry can truly open doors and create new avenues for Nigerians to thrive and succeed.

It takes the strength of multiple tactics to effectively create and market a magazine. These tips are really just the beginning. However, by incorporating these elements into a strategy that suits your vision, you’ll be well on your way to a loyal readership and a publication to be proud of.

Get our practical training on how to start a magazine business. The Magazine business plan provides a detailed roadmap for entrepreneurs seeking to dive into the Journalism industry in Nigeria. The plan offers an in-depth analysis of essential commercial elements, equipping you with actionable insights to build a robust foundation for your venture. It meticulously explores the nuances of your business idea and considers the local market dynamics, competitive landscape, and the driving forces behind market growth. 

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