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Kunu Drink Production and Preservation
in Nigeria
Kunu is a fermented cereal-based food drink which is a good
source of cheap calorie supply. It is rich in vitamins
especially B1 and B2 and essential mineral elements.
Kunu drink is very refreshing and filling.
Kunu can be produced from Sorghum and millet or a combination of
both. Sorghum is a genus of numerous species of grasses, one of
which is raised for grain. Sorghum is an important tropical
cereal food, feed and fodder crop. The plants are cultivated in
warmer climates worldwide. Botanically, sorghum belongs to the
Genus Sorghum and Family Gramineae. There are several types of
sorghum, including grain sorghums, grass sorghums (for pasture
and hay), sweet sorghums (for syrups), and Broomcorn. Among
known species the genus, Sorghum bicolor (L) Moench is
important. Other
names of
this species
are Sorghum
vulgare pers
and
Andropogon sorghum
(L) Brot.
Common names of sorghum in different countries are
sorghum (United States, Australia), Durra (Africa), Jowar
(India) and Bachanta (Ethiopia). It is an important grain and
forage crop of semiarid regions due to its high adaptability and
suitability to rain-fed low input agriculture.
It has
substantial
popularity amongst
farmers due
to its
greater adaptability and various forms of utilisation like green
fodder, stover,
silage and
hay to
suit the
diverse
needs of
farming
system, besides its grain.
The demand for bottled Kunu is quite high in Nigeria.
Kunu like juices are served at occasions such as naming,
wedding, burial, house warming, seminars, workshops, and so on.
The national demand estimate for kunu is estimated in
excess of 25million litres/annum.
The current supply is less than 25% of the estimated
demand and met mainly through cottage producers who produce for
subsistence living.
Some few producers are now producing kunu on commercial basis
employing mechanized machinery and equipment.
The average retail price per 50cl bottle of kunu is
N100.00.
Raw materials: The major raw material for Kunu production is
sorghum. Sodium
Benzoate is used as preservative. Sugar could be used as
sweetener. Nigeria is one of the largest producers of sorghum in
the world with total production output of 6.75milion metric
tones in year 2010 coming second after India with total output
of 7.0million metric tones.
Machinery and equipment: The major machinery and equipment for
production of Kunu production and preservation are: Kunu
reactor, Hammer mill (wet), Pasteurizer, Vibro sifter,
Sedimentation tank, soaking tank, filling machine, weighing
machine and other accessories.
The cost of machinery however, depends on the capacity which
varies from 1,000L/day to 5,000L/day.
The required manpower for successful operation of this venture
consists of both skilled and unskilled personnel. These consist
of the production, administrative/account and marketing
personnel. Staff
matters, finance/account, store management, security, purchasing
and other administrative functions are handled by the
administration/account division, while the production division
takes charge of production.
Marketing activities are the responsibilities of all the
staff especially the marketing division staff. About fifty (50)
personnel are required for the project to take off.
Total initial capital investment
Initial Fixed Capital: N16,208,320.00
Initial Working Capital : N11,843,680.00
Pre-production Expenses :
N3,854,530.00
Contingencies:
N3,295,326.50
One unique aspect of selling Kunu and other drinks is that the
business can be conducted from one’s home full-time or
part-time, depending on one’s preferences and clients.
In Nigeria today, the bottling and reselling of Kunu drinks are
profitable. Apart from the nutritional benefits and the fact
that it is widely available in the market, it is also fairly
simple to put up depending on the area and how it is to be
operated.
Because of its modest size, merchants are frequently spotted on
street corners, while some put theirs on carts and push them
from street to street. However, other businesses have raised the
bar by selling these drinks online, at banks, hospitals, and
minimarts, among other places. Get our practical training guide on how to start kunu drink production in Nigeria. This is a document that describes the Local Drink (Kunu) Business, the products and services, and the customers to sell to. It explains the business strategy. How to build and grow the business, what the marketing strategy is, and who the competitors are.
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