If you’ve landed on this article page, you’re probably searching for a
good business idea—an idea that’s light on the pocket but heavy on
returns, promising both a fulfilling journey and potential profit.
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How
to Start a Jingle Company Business in Nigeria
Have you ever found yourself humming a catchy tune from a
commercial or singing along to the lyrics of a brand’s jingle?
Jingles are short, sticky songs designed to live rent-free in
consumers’ heads and remind them about products. Starting a
business writing and producing custom jingles can be a
fulfilling and lucrative path for musically-inclined
entrepreneurs.
If you're not a song writer, then you'll need to hire one. There
are numerous online services that can help you. Another option
for jingle ideas, is to look for a local musician. Choose a
jingle writer who will listen to you and your needs. Make sure
the genre of music your writer creates matches your message. For
example, if you are writing are an Italian restaurant, you don't
want an instrumental piece that sounds like polka or mariachi
music.
The development of a jingle begins long before any music is
played. It starts with a deep understanding of your brand, your
market, and your advertising goals. This foundational work
ensures that the jingle we create not only sounds good but also
aligns perfectly with your brand’s identity and objectives. In
this approach, we integrate creativity with precision strategy
to develop jingles that are both appealing and effective.
Your jingle must be original and not a remake of a popular
copyrighted piece of music or lyrics. Any reputable jingle
production company can help you with the applicable legalities
of creating a jingle unique to your company.
Phrases Need Action Verbs and Imagery
Write the lyrics for the jingle. Generally, the lyrics in
jingles rhyme. Use action verbs and imagery. Repeat the name of
your product or company. It is important to make sure that
consumers associate the jingle with your product or brand. When
writing lyrics, you can list the attributes of the product or
services or create a mental image between the product and the
target consumer.
Once you have created your jingle; use it. Incorporate it in
your online advertising and your traditional advertising. And
don't forget to upload it to your website and Facebook page.
Before jumping in, spend time learning the ins and outs of the
jingle business. Research successful companies to see what
services they provide and how they operate. Figure out what
types of clients you want to target — ad agencies, radio
stations, TV networks, brands, etc. Look at what competitors
charge to set your own rates
Build Your Skills
To run a jingle company, you’ll need musical chops, marketing
savvy, and business know-how. Brush up on music theory, lyric
writing, and advertising principles through courses and
self-study. Consider partnering with someone who complements
your expertise. The more well-rounded you are, the better.
Show Your Stuff
A killer portfolio is key for landing clients. Write and record
original demo jingles in various styles — pop, rock, folk,
hip-hop. Showcase diversity. For example, produce a country
jingle for a boot shop, an edgy rock tune for a motorcycle
brand, and a chill hip-hop track for a clothing company. Refine
and professionally master your strongest work.
Get Equipped
Invest in quality recording gear and instruments to produce
radio-ready jingles in-house — mics, audio interfaces, MIDI
controllers, monitors, soundproofing, etc. Get licenses for any
samples or libraries. Master audio production programs like
Logic or Ableton. Rent a studio space or convert a room in your
home.
Handle the Paperwork
Take the proper legal steps to formalize your business — choose
a name, register it, get licenses and permits. Work with
professionals to address copyright, contracting, and insurance
needs. Protect your assets and work from the get-go.
Build Your Brand
Define your jingle company’s brand personality, visual identity
and target audience. Design a memorable logo. Build a slick
website to showcase work samples and explain your services.
Leverage social media creatively. Consider writing a branded
jingle as your company’s auditory mascot.
Get Out There
Actively promote your services and make connections. Attend
industry events to network with potential clients. Send
eye-catching mailers. Run targeted online ads. Offer discounts
or free demos for new customers. Partner with ad agencies and
media to be added as a vendor. Use your personal network too.
At minimum, you need audio recording gear like microphones, a
digital audio workstation, MIDI keyboard, high-end monitors,
soundproofing, and instruments. Upgrade to more advanced tools
like auto-tune, isolating booths, and backup instruments as your
business grows.
How do I attract my first jingle clients?
Leverage your network and actively pitch prospects with your
portfolio. Offer free demos or discounts for new clients.
Partner with ad agencies or radio stations to be added to their
vendor lists. Attend industry events to connect with potential
customers.
Once you have steady clients, focus on growth. Take on more
projects by hiring talented musicians and upgrading your studio.
Expand your offerings — full music production, sound design,
mixing, etc. Open satellite offices to attract regional clients.
Keep innovating musically and technologically to stay ahead.
Get our Practical Guide on how to Start a Jingle Company
Business in Nigeria. Does starting a custom jingle company sound
like your dream job? With enough drive, business chops and
musical talent, you can turn your earworm-writing abilities into
a profitable venture through our Training guide. Let the jingles
(and cash) flow!
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