HOW TO PRODUCE HANDKERCHIEF IN NIGERIA

Starting a handkerchief business in Nigeria requires careful planning, market research, and attention to detail.

Handkerchief has 3 basic sizes that can be made. Small, standard size and large.

small size is 10 by 12 inches. The standard size is 15 by 16 inches. It can be slightly bigger or smaller depending on the material. The large is measured 20 by 22 or 20 by 20 inches. It is the one most people tie on their head. This one is usually best with coloured textiles not white. Note that, handkerchiefs don't usually have perfect square as their size but if you desire it that way, you are free.

Weaving and Sewing: After the measurements and cutting, the next stage is to hold the edges. For the weaving, you will need to give it to a Taylor if you don’t have the machine. After that, you trim off the unwanted parts or robes.

What matters is the texture. It has to be pure cotton material that can absorb heat. It can be colours with beautiful designs like shirt material.

 Ironing and Packaging: Next is ironing. Just like you iron your clothes, do the same to the handkerchief but fold it in a way that it can be presentably arranged in the nylon for packaging. Put your label if you have one. Tie with ribbon and arrange them in nylon.

Identify Target Market: Determine your target audience, such as individuals, corporate organizations, hotels, schools, or fashion retailers. Understanding their preferences and needs will help you tailor your products accordingly.

 Competitor Analysis: Conduct thorough research to identify existing handkerchief brands, their pricing strategies, quality, and distribution channels. This analysis will assist you in positioning your brand uniquely.

. Sourcing Quality Materials:

a. Fabric Selection: Decide on the type of fabric you want to use for your handkerchiefs, such as cotton, linen, silk, or a blend.

Consider factors like durability, affordability, and target market preferences while choosing.

b. Supplier Selection: Establish partnerships with reliable fabric suppliers who can provide consistent quality at competitive prices. Conduct due diligence to ensure the authenticity and reliability of potential suppliers.

Production and Manufacturing:

a. Equipment and Machinery: Purchase or lease necessary equipment like sewing machines, cutting tables, and packaging materials based on your production scale.

b. Workforce: Hire skilled tailors or train individuals to meet the production requirements. Ensure they understand quality standards and are capable of meeting deadlines.

c. Quality Control: Implement strict quality control measures throughout the production process to maintain consistent standards. Inspect every handkerchief for flaws before packaging.

Marketing and Distribution:

a. Develop a Marketing Strategy: Determine the most effective marketing channels to reach your target market. This can include online platforms, social media advertising, collaborations with influencers, or participating in trade fairs and exhibitions.

b. Establish Sales Channels: Explore both online and offline sales channels, such as setting up a dedicated website or online store, partnering with e-commerce platforms, and establishing relationships with local retailers.

Remember to prioritize quality, branding, and marketing to establish a strong presence in the market. With determination, perseverance, and the right strategies, your handkerchief business in Nigeria can thrive and generate sustainable profits.

Get our Practical Training Guide on How to start a Handkerchief Production Business in Nigeria. This guide will provide a step-by-step approach to help you start your handkerchief business in Nigeria successfully. 

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