How to start a fresh fruit supply business in Nigeria
Health is the real wealth, is fast becoming cliché. People are
fast realizing how important it is to stay healthy, and the role
of healthy feeding in all of these. However, one thing poses a
bit challenge. Locating
and buying fresh fruits for consumption is both time-consuming
and energy draining. And in these times of intense hustle, there
appears to be no time left to do that.
In Nigeria today, you can create a business out of anything.
People are constantly looking for ways to make their lives
easier, and are willing to pay an entrepreneur who does it for
them. If you can start a fresh fruit supply business, there are
customers out there that would be glad to pay for the service.
Indeed, this business is in high demand especially in busy,
commercial cities.
Keep
in mind that there are two ways to approach this business, with
some capital and with zero capital. If you have zero capital,
you can market your packages first and then source for the
fruits after you get the buyers. If you have some capital, you
can get the fruits you know to be in high demand and then market
them out. Each of these models has its technicalities. Here is
how to start a fresh fruit supply business.
A survey is necessary for practically every business you can
think of, but it is even more necessary for a fruit supply
business. You will be dealing with perishable items, and it is
important to establish market demands before you start so that
your fruits don’t get spoilt before you get buyers. Find out the
fruits that mostly in demand.
As you decide what fruit to add to your catalogue, find out
their shelf life as well. On average, most fruits should not
stay beyond 3 days. Some fruits are more perishable than others.
Some have a longer shelf life. You can decide to buy some fruits
to stock, and leave others until there is a demand for them.
Get
reliable sources and suppliers
In every location, there are markets you can go to and get fresh
fruits in bulk. Remember that you are looking for one who will
not disappoint you, a supplier that will always have fresh and
good fruits to supply you. In the process, you can now also look
at the measurements and the costs for each. For instance, you
can ask the price of half basket or mangoes or oranges, or the
price of a dozen pawpaw.
Some commonly sought-after fruits include Oranges, Pawpaw,
Watermelon, Pineapple, Banana, Mango, Apple, Carrots, Cucumber,
Garden eggs, Guava, Grapes etc. Do not ignore the fruits in
season at the time.
The amount of capital you have will determine your approach to
this business. If you have really low capital, you will probably
just operate from your home instead of spending any part of it
on renting a physical store. There are online fruit stores and
you can set up one if you do not have sufficient capital to own
a store. You will be able to decide, based on your capital,
whether you want to operate an on-demand-model or whether to
pre-purchase the items.
For marketing and packaging purposes, you should predetermine in
what packages you want to sell your fruits. Are you going to
sell in hampers/baskets? How many fruits will be contained in
each hamper? Are you going to have fruit lunch packs with 3
fruits for like N1,000? Are you going to have weekly packages
with sufficient fruits to sustain a family for one week? For
marketing purposes, you can name each package uniquely so that
the customers can identify and place orders with ease.
Don’t just snap a market full of fruits to sell online. You need
to design unique packs and hampers that they will be willing to
buy. You can even come up with subscription packages where
people can pay a certain amount to be supplied fruit packs 3
times a week, or maybe 4 times in a month. Get creative and make
your offering attractive.
Get the equipment and materials you need: If you are going into
this business, you may need some materials such as disposable
packs, customized bags and packages, a fridge (if you need to
store), fruit bags, baskets and hampers etc.
Having
gone through the other stages, this is really just the final
step where you finally step into the market with your goods. You
set up your physical store and start selling. Or you set your
online store and start selling. If you are going to be selling
primarily online, then you should read up the post on how to set
up your product catalogue with Whatsapp business. You should
also set up your appearance on other handles where your target
market are. If you have any difficulty deciding which social
media to use, then read up on which social media will work best
for your business.
Buy directly from wholesalers or large markets in your state to
get best prices, and avoid buying over-ripened fruits. Packaging
and creativity will help you to attract different buyers. Don’t
buy in large quantities at the beginning. Instead take the time
to observe what the customers seems to like. Remember not to
pack spoilt fruits with fresh ones, and try to sell off the ripe
products first.
The fruit business doesn’t require a huge capital or any special
skills to start, but you will need a lot of patience to get the
business off the ground.
Get our Practical guide on fresh fruit supply business in
Nigeria. In this information, you will learn the best way to
market and profit from fresh fruit supply business, you will
learn the exact costs of the resources and equipment you need
for your fresh fruit supply business. The body of this work is
formed from consulting experienced and relevant people running
the fresh fruit supply business , to get first-hand information
about the success secrets and marketing strategies deployed to
achieve business success.
Click here to fill our application form:
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