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How to start a Beauty and Fashion Blog in Nigeria
If you’ve ever thought about turning your love for fashion into
a thriving career, getting to start a fashion blog could be one
of the biggest moves that will get you from sharing your styles
to building the next viral fashion brand from scratch.
Yes! Whether you’re interested in casual styles, classic fashion
or street wears, starting a fashion blog could be a great way to
share your personal styles with millions of people around the
world regardless of where you are.
one thing to consider before using social media platforms as your preferred blogging platform is the fact that these platform do not specifically belong to you | Image credits.
But, one thing to consider before using social media platforms
as your preferred blogging platform is the fact that these
platform do not specifically belong to you. And your account can
be deleted, banned or taken off at any time or affected in a way
that will disrupt your business.
For example, recently, Facebook announced changes on their
platforms that made it harder for users to organically reach
their audience with content.
Also, at some point, Instagram worked on testing the removal of
likes count features on the social media platform, thus
disallowing users from seeing the total like counts for each
content.
Sudden policy changes like this can disrupt your business
completely. So, to forestall it, you want to start a fashion
blog on a platform that you have complete control over its
management, your website.
After creating a brand for your blog, you need a domain name and
web hosting account, to actually build the blog. Now, your
Domain Name should not just be anything catchy, choose it in
such a way that it projects your brand and unique selling point
in such a way that your readers will be able to know what your
fashion blog is all about without much stress.
After choosing a domain name, you want to confirm if the name is
available online. To do this, get over to a web hosting
company’s website. Under the search bar, you can check if the
domain name is available.
Once you find out it’s available, place an order for the domain
name and obtain your web hosting plan as it suits your budget.
You can get both a domain and Web Hosting at a single spot from
a reliable Web Hosting Company. When your domain name is
activated, get over to WordPress.org and set up your fashion
blog.
After starting a fashion blog, the next thing you want to do is
to create and evolve a formidable platform that will be widely
recognized locally and internationally by your target audience.
The following are growth hack strategies to grow your fashion
brand as a blogger…
Create Content
Growing a fashion blog starts with creating Content. So before
you get to start creating content, you want to understand
exactly what you want to blog about. To have a better
understanding of the content you should create, you may want to
create an reader persona of your ideal audience. Ask yourself
questions like; what matters to this people? What would they
want to read?
Choose a target Niche
Another thing you also want to consider while creating content
for a fashion blog is the existing brand you want to target.
Your personality or the kind of fashion you like could serve as
a good place to start here. Be sure the fashion you want to
focus on creating content about is a niche that has a sizable
number of people interested in it.
Decide your fashion niche based on your own personal style and
the kind of brands you want to attract.
Create a Content Strategy
Creating a content strategy and content schedule will help you
as you work on growing your blog. This is why you need to have
one in place. In your Content Strategy, you can decide to divide
a year into quarters or months with a specific content theme for
each quarter.
Creating and sticking with your content strategy will help you
to grow your blog fast | Image credits: Bestbe Models via Pexels
Build a Brand
One thing about fashion and personal style blogging is that
unlike other niches, blogging about fashion can be very personal
and unique to you. If you’re working on building a personal
style with your fashion blog then you want to build something
that’s very unique and can be distinguished from others.
Even where you’re building a style blog where you share other
people’s fashion from time to time, you also want to create a
unique brand for your blog. You want to make your brand unique
in a specific way so you can attract a clearly defined audience.
So going back to creating a unique brand, start with asking
yourself some questions like; is there anything that’s unique
about my fashion sense that I can showcase with the world out
there?
Choose a Platform
To start a fashion blog that thrives, you have to build your
blog on a platform that will spur its growth easily. Naturally,
most aspiring fashion bloggers believe that Instagram or social
media generally is the go-to platform to build a thriving blog
as a fashionista. But, there are other platforms. For example,
there are blogging platforms like WordPress, Wix, Youtube etc,
outside the social media. You can also build a thriving blog on
any of these, depending on what works for you.
As an aspiring fashion blogger, you do not have to become the
next Versace or Gucci or Vuitton with your fashion blog but you
can still build a formidable brand that will be patronized by
fashion houses. Also, with the growth of Social Media platforms
like Instagram, Tiktok, Pinterest etc. you can leverage your
brand as a fashion influencer to promote other fashion brands to
your audience and get paid in return.
Outside these, you may also use the brand to grow your own
personal style fashion, build a fashion house or promote your
local fashion items.
Get our practical guide on how to start a Beauty and Fashion
Blog in Nigeria. The guide will share with you some of the
successful strategies and blogging hacks you can use to start
your own fashion blog and grow it from scratch.
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