How To Start A Lucrative
Engine Oil (Lubricant) Production and Supply Business In Nigeria
and Africa
Engine oil, also known as motor oil or lubricating oil, is a
viscous liquid that is used to lubricate the internal combustion
engines of vehicles and machinery. It is composed of base oils
and additives that provide protection and improve performance.
Its scientific name is lubricating oil. The engine oil supply
business in Nigeria and Africa deals with the distribution and
supply of lubricating oil to various industries.
Nigeria is the largest oil producer in Africa and the 13th
largest oil producer in the world. The engine oil industry in
Nigeria is a multi-billion naira industry, with a high demand
for engine oil due to the high number of vehicles on the road.
According to a report by Mordor Intelligence, the African
lubricants market was valued at USD 2.8 billion in 2020 and is
projected to reach USD 3.5 billion by 2026, growing at a CAGR of
3.4% during the forecast period (2021-2026). This growth is
driven by an increase in automotive and industrial activities
across the region.
Target
Market For Engine Oil Products In Nigeria or Africa
Automotive industry: The automotive industry is a major consumer
of engine oil, as every vehicle needs regular oil changes. The
target market here includes car manufacturers, car dealerships,
auto repair shops, and individual car owners.
Agriculture
industry: The agriculture industry is another major consumer of
engine oil, as tractors, harvesters, and other farming equipment
require regular oil changes. The target market here includes
large-scale farms, agricultural equipment manufacturers, and
individual farmers.
Construction
industry: The construction industry also uses a significant
amount of engine oil, as heavy machinery such as bulldozers,
excavators, and cranes require regular oil changes. The target
market here includes construction companies, equipment rental
businesses, and individual contractors
Industrial
sector: The industrial sector encompasses a wide range of
businesses that use heavy machinery, including factories, power
plants, and mining companies. These businesses require large
quantities of engine oil to keep their equipment running
smoothly.
Marine
industry: The marine industry also uses engine oil for boats,
ships, and other watercraft. The target market here includes
boat manufacturers, marinas, and individual boat owners.
Aviation
industry: The aviation industry also requires engine oil for
aircraft. The target market here includes airlines, aircraft
manufacturers, and private plane owners.
Government
sector: Government entities such as the military and public
transportation services also require engine oil for their
vehicles and equipment.
Export
market: There is also a growing demand for engine oil in other
African countries, providing opportunities for engine oil
suppliers to export their products.
It is essential to understand the target market and develop a
marketing strategy that caters to their needs. The process of
production, packaging, and distribution must also be optimized
to ensure quality and timely delivery. Investing in the right
equipment and training personnel is crucial to achieving this.
Profitability:
To produce a ton of lubricant, it will cost a maximum of $300.
With the present increase in the prices of petroleum products, a
ton will be sold at a minimum of $1,000; a gross profit of $400
per ton is accruable. With a mini-plant of 1 ton per day,
working for 200 days, annual profit of $100,000 is guaranteed
from this investment. This is no doubt, a good investment
opportunity.
Prospects,
Profit in Engine Oil Supply: Lubricant is a profitable business.
This is because it is a fast moving consumer goods. On the
average, depending on your economy, you can reap 10% profit of
the amount invested. So when you invest N8,000,000, you can
expect to get N500,000 – N1,000,000 as profit. , it is possible
to turn over N500,000 two times before the month runs out. This
can get better, the longer you stay in the business, the
aggressive your marketers are, the higher your turnover.
Despite
its profitability, the market is fiercely competitive. However,
the sheer size of the market allows ample space for numerous
sellers to enter the business,
Starting
on a small scale: On average, to start the engine oil business
in Nigeria on a favorable and profitable scale, you will need a
minimum of N200,000.
If you intend to operate on a larger scale, such as a
wholesaler, it becomes essential to invest in effective
marketing strategies to ensure the success of your engine oil
business, especially during its initial phases of operation.
Get
a Warehouse: Depending on the quantity you are willing to buy
for a starter, you may need to rent a space secured enough to
house your products. This can be compartmentalized so that you
can easily reach the specific product or brand that you need. It
is important that you secure it physically so that thieves do
not cart away your property.
Although most lubricants are in a plastic container,
manufacturers put this containers in cartons. Ensure that your
warehouse is not susceptible to rain fall. This may damage the
cartons, thereby slowing down the sales. The heat generated by
the sunlight too should be avoided as this may melt your grease
and encourage leakage.
The engine oil supply business remains a viable investment
opportunity in Nigeria and Africa. With the right strategy,
dedication, and hard work, entrepreneurs can tap into the
potential of this industry and achieve long-term success.
By developing a comprehensive marketing strategy that combines
online and offline channels, emphasizing quality and competitive
pricing, and leveraging partnerships, your engine oil business
can build a strong brand presence and attract a loyal customer
base.
How to set up a lucrative engine oil
business, It contains procurement & installations of
strong and durable machines, internationally acceptable
packaging methods and how to explore the export markets
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