How to start a Diaper, Sanitary Pad Business and manufacturing
in Nigeria
Diaper refers to the clothing that helps infants to stool and
wee conveniently. While the sanitary pad is a cotton cloth or
absorbent material worn by women during their monthly cycle.
The demands for these products (baby diapers and sanitary wears)
are increasing every day in Nigeria. Nursing mothers can’t do
without baby diapers. About 80 per cent of newborns in Nigeria
are cared for with diapers, and due to the affordable cost,
there is no discrimination between the rich and poor in using
the products.
The
turnover rate of the sells of baby diapers and sanitary wares is
in billions monthly. That’s a huge market. Some states enjoy a
high percentage of the national turnover than others. Even if
your city gets just fifty million nairas of the sales monthly,
that’s good share for you as well.
Starting a diaper and sanitary pad business could be a good
decision. The massive demand for diapers and pads across the
country is not an income you should let pass you by. Even if a
particular brand is the Selling today, other brand will sell if
you market the product well.
Some
retailers have reduced the bulk rate from packs to just single
diapers. Thereby making it easier for even those with limit
funds to buy as they use for their babies and if you want to
start selling baby diapers, it’s as simple as ABC. Diaper brands
are looking for distributors and retailers
It is cheap and easily affordable to anyone, though it has
different price range. For sanitary pads you can get a pack for
N800 and above, Diapers from N1000 and above for a pack.
It does not require a very huge amount to start selling this
except you want to go into the production and manufacturing part
of these products. So with N5,000 –N20,000 you can start on a
small scale, make profit, plow back into the business and
increase your capital to purchase more..
If you intend importing these products directly from
manufacturer or licensed supplier, you will need to source out
for quality diapers and pads and also sell at affordable rates
too
Another factor is your shop. A diaper company may need
businesses to sell their products in a different capacity in
different areas. That gives you an opportunity to start Baby and
sanitary pad business. In addition, your shop location is a huge
advantage. Location to a significant market or busy area in the
state gives you an advantage.
Below
are other three diaper and sanitary pad business options you can
start on a large scale.
a. Distributor partner: The distributors are the main partners
of diaper companies. A few distributors per state, between one
and three. It mostly depends on the size of the country and how
many major cities it has too. The capital needed is also higher,
like between N5 million to N15 million. You can invest more but
lower is not a profitable decision
b. Sub-distributor partner: The Sub-distributor is usually
created by diaper companies to manage small cities or larger
cities, broken down into smaller market units. It exists in
markets where significant distributors don’t exist, or
distributors could not afford to fund product supply. The
capital requirement is between N3.5 million to N5 million. There
are between two to five sub-distributors in a city
b. Major retail partner: The retail option is the easiest to
start on diaper business. And you can actually begin anytime.
The opportunities are always available. And you don’t need a
significant amount of money before you can start. Any amount
will be just fine, depending on what the distributor or
sub-distributor in your area allows. However, having a right
amount of money to buy the product would help. This kind of
retail partner works with the diaper company. It’s not the type
that only the distributor or the even the sub-distributor knows
and there are benefits too. You will get to know how much
authorised for a distributor to sell to you. And you can also
join in special company promos. It’s always advised to join baby
diaper and sanitary pads retail business directly from the
company and not through distributors.
Comprehensive knowledge of how to obtain and sell your product
You will need a mentor especially someone who is already
grounded in the business and sales of these products. you need
to understand how the market works and the different
opportunities available in this business
How to make money from diaper and sanitary pad business
Import the product yourself or purchase directly from a
manufacturer or licensed supplier here. This will help make more
profit depending on your location though or you can be a
distributor to any of the companies.
Decide
on your customer base, that is, bearing in mind the kind of
people you want to sell your products to. You can consider
supplying directly to busy working moms in their offices,
mothers in the hospital during antenatal days, door-to-door
delivery service to stay at home moms too.
Decide a reliable producer or supplier and choose the brand that
moves fast in the market e.g, pampers, molfix, always ultra,
Dr.Brown, softcare etc
Device an aggressive marketing strategy that works best for you.
It could be online (facebook, jiji, twiiter) door-to-door to
neighbours, churches, mosques, offices or within your community
if you don’t have a shop yet.
You can start small, make profit, invest back into the business,
make bigger purchases and the cycle continues. The major bottom
line is that, you should not compromise on getting good quality
and always make sure your prices are moderate. Also keep
advertising to increase your customer base.
Which fabric is suitable for manufacturing of diapers?
For manufacturing diapers, non-woven fabric is a common choice
due to its excellent properties for absorbency, comfort, and
ease of manufacturing. Non-woven fabrics used in diapers are
typically made from synthetic fibers like polypropylene or
polyethylene. These materials are suitable for their softness,
moisture-wicking capabilities, and the ability to rapidly absorb
and distribute moisture, which is essential for diaper
functionality.
How do I start a diaper Manufacturing business and what’s the
start-up cost?
You will need a few million for machinery , plus cost of
factory, plus a supply chain, distribution network, plus staff,
plus a market place, are you looking at high end? economy?,
ethical? I’d suggest you need an initial investment of at least
$30.000.000 to $50.000.000 to start.
Efficient production setup is essential for smooth operations
and optimized output. Consider the following factors when
setting up your diaper manufacturing facility:
Setting up a production
facility:
Choose an appropriate location for your production facility,
considering factors such as accessibility, utilities, and
proximity to suppliers and distribution channels. Ensure
sufficient space for production, storage, and future expansion.
Determining
the required workforce for your manufacturing operation:
Assess your production capacity and consider factors such as
shift schedules, production volume, and automation level.
Determine the number of workers needed for tasks such as machine
operation, quality control, packaging, and maintenance.
Hiring and training employees:
Develop a hiring strategy to attract qualified candidates.
Provide training and ongoing education to ensure that employees
are skilled in their respective roles and understand quality
standards and safety protocols.
starting a diaper manufacturing business requires careful
planning, market research, and a focus on quality and customer
satisfaction. By understanding the industry, implementing
effective strategies, and adapting to market demands, you can
establish a successful and sustainable diaper manufacturing
business. Continuously innovate, build strong relationships, and
stay committed to excellence to thrive in this competitive
industry.
Get our
practical guide Diaper
production. Our Complete guide was carried out with
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