If you’ve landed on this article page, you’re probably searching for a
good business idea—an idea that’s light on the pocket but heavy on
returns, promising both a fulfilling journey and potential profit.
| How To Start a lucrative Craft
Business in Nigeria
Art is the expression or application of human creative skill and
imagination, typically in a visual form such as painting or
sculpture, producing works to be appreciated primarily for their
beauty or emotional power.
The art and craft scene is expansive and diverse. From people
who earn a little change from their handmade craft to
individuals who rake in millions of naira on their works at
auctions, there are several levels of achievement to strive for.
Examples of craft include carved woodcraft, papercraft, pottery,
jewellery, etc. If they are well made, they could sell for high
prices. You could sell them at craft shops in art and craft
markets, at exhibitions, or at online stores. Your journey to
starting a craft business will depend on how further back in the
chain you want to be involved with the business. You may choose
to make and sell your own stuff or be a middleman or woman
selling crafts that others have made. Here’s how to go about
starting a craft dealership.
You should know how the market works, and understand the
different types of crafts you will be selling. The greater your
grasp of these things, the more easily you’ll be able to
navigate the market. You may have to interact with existing
sellers and artists for a while to learn the basics, before
launching out into the trade.
Create a unique brand for yourself: Your brand needs to have a
selling factor that is quite unique to you as an artist. Hey,
don’t think we are referring to a logo here. This could be your
style, how you portray your market and even who you choose to
sell to. Some products are not for everybody. Aside from
affordability, some Art works are better cherished by some set
of people than others. So understanding that you don’t need to
chase everyone with your art is a good way to know how to make
money as an artist in Nigeria.
Select A Location With High Target Audience Traffic: In Nigeria,
the market for art and crafts is predominantly made up of people
in the middle and upper classes. That’s a small segment of the
country’s population. But if you’re great at what you do and you
know where these people reside or frequently, you can attract a
steady stream of buyers from their number.
Get Your Contacts Involved: Let your acquaintances, friends and
family know about your pursuits, and try to build a support base
from them. Share a few of your works with them if you’re making
the crafts yourself. They could be among your first clients, or
even refer their own contacts to you.
Establish an Online Presence: Get a visually appealing website
for your business, and update it with pictures of your products
on a regular basis. You may have an Instagram page for this
instead or have both. Instagram content is heavily skewed in
favour of pictures, and you’re likely to gather a sizeable
following on that platform with your craft pictures. You could
eventually pick up customers from it on the regular as well.
What can I make and sell from home?: You can make and sell
almost anything from home. Aside from crafts like pottery or
large-scale woodworking projects that require bulky or expensive
equipment, you can easily start a home-based business making
crafts today. Consider the requirements of each craft and the
properties of your space to see if they are compatible. For
example, some crafts may require proper ventilation (paints,
solvents), a laundry sink or tub (dyeing), a large working space
(loom work or rugs), or a stove or oven (candles, polymer clay).
Take measure of your skill and talent: This is the starting
point ready. What are your strengths and skills. If you are
proficient at knitting you obviously will not make a woodworking
craft. The thing to consider is whether you’re current skills
are up to the mark. You can easily do this by being unbiased or
getting an unbiased opinion from friends and family whose
opinion you can trust. Also look at what’s available in the
market and compare it to your work.
Woodworking: If you are into woodworking your choices are
endless. Some of the popular what jobs include toys, small
furniture, picture frames etc.
Remember to strike a balance between personal preference and
investment potential when acquiring artworks. Trust your
instincts and choose pieces that resonate with you emotionally
and aesthetically.
Get our training guide on Craft Business, by following the steps
in our resource information you can build a meaningful and
rewarding collection that reflects your unique taste and
appreciation for Nigerian creativity.
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