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How to be a Content writer in Nigeria
Content writing has become an essential part of the digital,
business, and personal environment in Nigeria, with companies
and individuals seeking high-quality content to engage their
audiences and build their brands. For instance, Nigerian
companies like GTBank and MTN rely on content writers to create
engaging blog posts, social media content, and website copy.
Similarly, online publications like The Guardian Nigeria and
Naij.com require skilled writers to produce informative and
entertaining articles.
Is content writing still in demand?
Content writing is still in high demand in Nigeria. The rise of
digital marketing and online publishing has created a surge in
demand for quality content. Many businesses, websites, and
publications need engaging and informative content to attract
and retain their audience. The demand for content writing in
Nigeria has been high for the past five years and is expected to
continue to be in high demand in the next years, most businesses
in Nigeria need content writers who are skilled in Search Engine
Optimization (SEO)
For example, Nigerian companies like Jumia and Konga require
content writers to create product descriptions, blog posts, and
social media content to drive sales and brand awareness.
Additionally, online publications like The Punch and Vanguard
need skilled writers to produce news articles, features, and
opinion pieces. The demand for content writers is expected to
continue growing as more businesses shift their focus to online
marketing and digital media.
Is content writing an easy job?
Content writing is an easy job but demanding. It requires strong
research, writing, and editing skills, as well as the ability to
meet deadlines and adapt to different styles and formats. As a
Content writer, you should be able to understand your audience
and create engaging content that resonates with them. You should
be able to work under pressure, meet tight deadlines, and
deliver high-quality content when required. For example, a news
writer for a daily newspaper must be able to write accurate and
informative articles on tight deadlines, while as a copywriter
for an advertising agency, you must be able to create persuasive
and creative copy that drives sales. Content writing requires
dedication, hard work, and a passion for learning and
improvement.
How much time does it take to earn from content writing?
The time it takes to earn from content writing in Nigeria
varies, but with your dedication and hard work, it’s possible to
start earning a steady income within a few months to a year,
depending on your experience, skill level, and the type of
writing you specialize in. For instance, as a beginner freelance
writer, you can start earning ₦100,000 to ₦200,000 per month
within the first few months of starting your business, while an
experienced content writer can earn up to ₦2,000,000 per month
or more. It’s important to note that building a successful
content writing career takes time, effort, and perseverance.
With consistent practice, learning, and marketing, content
writers you can increase your earnings and build a successful
and sustainable career.
How to become a content writer without experience
Breaking into the content writing industry in Nigeria can be
challenging, especially for those without experience. However,
with the right approach, it is possible to build a successful
career in content writing even without prior experience. For
instance, many Nigerian content writers started their careers by
interning with online publications or partnering with
experienced writers on projects.
Becoming a content writer without experience requires
creativity, hard work, and a willingness to learn. One way to
start is by taking up an internship role with a publication or
company that offers content writing opportunities. Although some
internships may not offer a stipend, they provide valuable
experience and a chance to build a portfolio. For example, The
Guardian Nigeria and other online publications offer internship
programs for aspiring content writers.
Partnering with other writers is another way to gain experience
and build a portfolio. By offering to assist experienced writers
with their projects for a small fee, you can gain hands-on
experience and learn from their expertise. Joining online
communities and groups dedicated to content writing is also a
great way to find job opportunities and get feedback on your
work. Preparing a portfolio by giving yourself writing tasks and
taking content writing courses can also help you build a strong
foundation in content writing.
Steps to make money as a content writer in Nigeria
To make money as a content writer in Nigeria, you must take
deliberate steps to build a successful career. The steps to make
in making money as a content writer in Nigeria are identifying
your niche and strengths, building a portfolio, establishing an
online presence, leveraging freelancing platforms and job
boards, diversifying your income streams, continuously improving
your skills, building client relationships, and scaling your
business.
Firstly, identifying your niche and strengths is the foundation
of a successful content writing career. This involves assessing
your skills and choosing a niche that matches your interests and
expertise. For example, if you have a background in healthcare,
you may choose to specialize in health and wellness writing. By
focusing on a specific niche, you can build expertise and
attract clients who are willing to pay for your services.
Moreover, building a portfolio is essential to showcasing your
skills and attracting clients. This can be done by creating
samples, starting a blog, and writing guest posts for
established blogs and websites in your niche. A portfolio
provides evidence of your writing abilities and helps potential
clients make informed decisions about working with you without
you sometimes applying for them.
In addition, establishing an online presence is crucial in
today’s digital age. This involves creating a professional
website, utilizing social media platforms, and networking with
other writers and potential clients. A website provides a
central location for your portfolio, services offered, and
contact information, making it easy for clients to find and hire
you. Put more effort into your social media pages on Facebook,
X, and Instagram to enable people to know what you do.
Furthermore, freelancing platforms and job boards offer
opportunities to find work and build your client base. Upwork,
Freelancer, Fiverr, and ProBlogger are popular platforms that
connect writers with clients. Creating a detailed profile and
submitting proposals tailored to each opportunity can help you
land jobs and grow your business.
Additionally, diversifying your income streams is essential to
building a sustainable business. This can be done by offering
various services such as content writing, copywriting, technical
writing, ghostwriting, self-publishing, and course creation. By
offering multiple services, you can attract a range of clients
and increase your earning potential.
Next, continuous improvement is necessary to stay competitive in
the content writing industry. Seeking feedback, taking writing
courses, attending workshops, and reading extensively can help
you hone your skills and stay up-to-date with industry trends
and best practices.
Also, building client relationships is critical to retaining
clients and growing your business. Consistently delivering
high-quality work, maintaining clear communication, and asking
for referrals and testimonials can help you build a loyal client
base.
Finally, scaling your business involves hiring assistants,
expanding your services, and automating tasks to save time. By
taking these steps, you can build a successful and sustainable
content-writing business in Nigeria.
As you begin to follow the steps and start making money writing,
it will not matter how much you earn as a content writer in
Nigeria if you don’t have a system to save money and channel it
toward your goals which could be getting a new car, renting a
new apartment or just to give you that much needed financial
peace of mind. The Sycamore NG Target Contribution app makes for
an easy way to get this done. Set and automate your savings goal
on the app and watch your money grow.
Get our Practical Guide on How to be a Content Writer in
Nigeria. This comprehensive guide will walk you through the
fundamentals of starting and running a successful Content
Writing Business in Nigeria, from initial planning to
profitability. We’ll cover key factors like identifying
in-demand niches, establishing a strong brand, marketing
effectively, optimizing operations and delivering an exceptional
student experience.
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