If you’ve landed on this article page, you’re probably searching for a
good business idea—an idea that’s light on the pocket but heavy on
returns, promising both a fulfilling journey and potential profit.
|
How to make money as a Content Creator
The Ultimate Guide for Easy and Effective Content Creation
Content creation lies at the heart of content marketing,
offering numerous advantages at a cost-effective rate. Yet, to
harness its full potential, mastering the intricacies of the
content creation process is essential.
Over 90% of businesses say content is a valuable asset. However,
only 20% say they know how to run a successful content marketing
campaign. This means there’s plenty of room for winning content
to stand out. Mastering content creation can be the key to
long-term success for your brand.
You don’t necessarily need special skills or training to become
a successful content creator. If you can consistently produce
content, and share your ideas in a fun and engaging way, you
will succeed and may even become many people’s favorite creator,
too!
Influencer: During a press conference in 2021, Portuguese
footballer, Cristiano
Ronaldo, removed two Coca-Cola bottles from his table,
requesting water instead. That single move wiped $4 billion from
Coca-Cola’s stock market value. Such is the power of an
influencer!
An influencer is someone who has built some degree of
credibility in their niche due to their unique talent or
insight. They usually have a decent and devoted social media
following — people who know, like, and trust their brand — and
can sway their followers’ decisions. Companies that want to
market their products or services to an influencer’s community
engages them through partnerships and sponsorships.
Social media influencers are also platform-agnostic, meaning
they create content across multiple channels simultaneously.
Most social media influencers start with one platform and move
to others once they get a solid footing.
There are many ways to monetize blogging. If you publish content
on your website, you can make money from paid ad placements. In
other words, people pay to advertise their products and services
on your website.
Companies and other creators in your niche can also pay you to
write a blog post (or many!) for their own website. You can
start a paid newsletter column on platforms like Substack.
Podcaster
Out with radio shows; in with podcasts. As a podcaster, you get
to share your thoughts and opinions on trending topics — red
carpet style at the Grammys, pop culture news, or less-glamorous
issues like economic downturns and recessions — with your
audience via the spoken word.
You don’t need any radio hosting experience to run a podcast. In
fact, most of the time, listeners aren’t looking for that.
Podcast audiences usually want you to share your knowledge and
experience from an interesting and authentic point of view.
In other words, they want to know what you think.
It doesn’t cost much to set up a podcast. You can record and
edit podcast episodes on your smartphone with apps like
Riverside and Descript. Once it’s all set, you can publish the
podcast on Spotify, SoundCloud, Apple Podcasts, and other audio
hosting sites.
As your podcast gains traction, you can start earning from paid
promotions and sponsorships.
As a photographer or videographer, you can make money by sharing
your work on social media platforms like Instagram and YouTube.
Once you have a decent amount of followers and a good engagement
rate, you can snag cool brand deals, or even earn cash through a
social media platform’s creator program.
If you’re not a fan of personal branding or being a social media
influencer, you can help other creators publish professional
content on their pages for a fee. Or you might go the freelance
content creator route and sell these visual assets to stock
image and licensing platforms.
Figure out your creator personality: Figuring out your creator
personality is the most important thing you’ll do as you’re
starting out. This step will provide clarity for the subsequent
decisions you’ll make and the steps you’ll take in your creator
journey — from the audience you’ll target, to the type of
content you create and even the platform you choose.
How to find your niche in four simple steps: Your style is what
makes your content unique. Think of it as your trademark. Your
style could include the particular background music you use, the
way you edit images, or the tagline you use to sign off your
blog posts. All these elements of style come together to create
your personal brand.
Once you’ve nailed a style and have fine-tuned your personal
brand, you’ll be sure to stand out in a sea of content creators.
Many successful content creators prove this point. For example,
Khaby Lame quickly became an A-list TikToker thanks to his
unique style of humorous silent videos.
The hack for finding your style? Be yourself! Other creators’
styles can inspire you, but don’t copy them blatantly. Find
something that truly resonates with your personality and let it
shine through in your content.
And, remember, style can be anything. Don’t force humor or
sarcasm if it doesn’t come naturally to you. Do what you’re
comfortable with and you’ll find your audience quickly.
Choose a platform: Your platform is the primary place where
you’ll publish your content. It’s also where you’ll connect with
your target audience and, hopefully, start building a community.
From Instagram to TikTok to YouTube, there are many different
platforms to choose from.
When wading through the options, two things should guide your
choice of platform: target audience and content format.
Target audience: Publish content where your target audience
hangs out. This is the fastest and easiest way to get your brand
in front of them. For example, if you’re targeting Gen Z, then
YouTube, Instagram, and TikTok are the best platforms because
these are the places they hang out most. If millennials are your
specific audience, then Facebook is one of the best places to
reach them.
We suggest you don’t spend too much money on creation tools in
your early days as a content creator. Look for affordable tools
that help you create decent content first. Use your smartphone
to shoot videos instead of buying a professional-level camera.
Publish written content on free sites like Susbtack and Medium
instead of paying for web hosting. In other words, start small.
As your content creator career flourishes, you can invest in
better tools and create content of higher quality. But don’t
ever let a lack of tools keep you from sharing your work!
Collaborate with other creators : One of the fastest ways to
grow your audience is to collaborate with other creators or
influencers in your niche who have a bigger audience than you.
This allows you to tap into their audience and improve your
brand’s visibility.
Warning: Don’t compromise your authenticity for a quick payday.
Your audience can smell inauthenticity from a mile away.
Monetizing your content: At the start of your content creation
journey, you likely won’t earn much (or anything, really). But
as you keep putting out content and building your followers,
you’ll need to find a way to monetize your content so you can
earn a living. Fortunately, there are many ways to do that.
Get 1,000 followers with 10 million valid public Shorts views in
the last 90 days.
Big Instagram influencers (with over 1 million followers) earn
$15,356 per month.
TikTok influencers with up to 100,000 followers earn an average
of $793 per post.
Twitter influencers who have less than 5,000 followers charge
$56 per post. While those with more than 25,000 followers earn
an average of $126 per post.
The top five creators on TikTok made a total of $46 million in
2021.
And how could you not want the time freedom? 52 percent of
creators who make between $50,000 and $100,000 spend less than
10 hours a week creating content.
There are over 200
million content creators worldwide, according to a 2022 Creator
The money creator educators make varies based on the value they
provide.
These are steep requirements, but if you clear them, you can
link your YouTube channel to your Google Adsense account, and
submit your videos for monetization consideration.
Get our practical training guide on how to become a content creator, Get our all-inclusive guide on how to become a content creator. There’s no magic here — just tried-and-true tips that will transform you from content newbie to pro creator. Your journey to becoming a successful content creator in Nigeria starts right now.
|
