If you’ve landed on this article page, you’re probably searching for a
good business idea—an idea that’s light on the pocket but heavy on
returns, promising both a fulfilling journey and potential profit.
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How
to Start Affiliate Marketing in Nigeria
Surprisingly, the affiliate marketing industry is currently
valued at over $12 billion globally. In the next five years, the
market is expected to cross over $100 billion.
From the above stats, you can tell the volume of value that is
being moved around in this industry, and one of the major
driving factors is the low-risk, easy entry and flexibility.
It’s also very flexible and has zero to little bottlenecks to
get started. As an affiliate marketer, you do not need to have
your own products. However, you need to put in the work and
effort to drive significant traffic that generates the expected
passive earnings.
You simply find products of other people (that are in demand)
that offer affiliates a good commission and start promoting
using your outreach channels. Most of the top-paying affiliate
marketing platforms, such as Amazon affiliate, Impact, and CJ
affiliate, will not require you to pay a fee to sign up as an
affiliate and start promoting their products.
Niche markets are generally characterized by a common interest
or demographic, which then influences product quality and cost.
This allows businesses to focus on producing goods and services
specifically tailored for these audiences. Some of the best
affiliate marketing niches include fashion and beauty, pet care,
technology, investment, etc.
Picking a bigger niche is not a success factor in affiliate
marketing. You will get better results focusing on sub-niches
and playing in less congested market segments than following
trends or trying to appease the entire industry.
Questions you need to answer when settling for an affiliate
marketing niche include:
What’s your passion?
All of the very best ways to decide the best affiliate marketing
niche for you is first to consider where your passion lies.
Creating content in a subject or field of interest that you have
a true passion for will ease up the content creation process and
make it more fun.
Who are your competitors?
Another factor to consider when picking an affiliate niche is to
do a little bit of Research on who your competitors are. An
affiliate marketing niche with very high competition can mean
you’re in a rat race. Many of those competitors have been in the
space for years; they have more experience, more Authority, more
resources at their disposal, more content, and all. It’s not to
make you fear or give up, but all this information can help you
to put up a unique strategy when entering any niche.
Also, playing in a less competitive niche will get faster
results compared to when you have to compete with
well-established affiliate players.
What’s the market size like?
The size of the market is a big factor you need to consider when
picking an affiliate niche.
You must make sure that the niche is profitable and sustainable.
Affiliate marketers promoting evergreen products can stay
relevant for a longer period because the type of products they
promote don’t go obsolete or out of style quickly, and most of
them sell consistently too around the year. Products with
universal appeal, good price points, and multiple uses fit well
into this category.
One of the best examples category of evergreen products is
health products. People can’t get too much good health, so
they’re willing to invest some of their earnings to keep well
and fit by buying supplementary health products.
2. Setup your marketing channels & touchpoints, marketing
channels for affiliates, FREEPIK
Once you have decided on your niche, you need to create
platforms where you implement your content outreaches.
The best channels to market as an affiliate are social media,
websites or blogs and a Youtube channel. Social media platforms
are best for those looking to start affiliate marketing without
money. Almost everyone with a smartphone is active on social
media. Today, content is the lifeline of marketing, and to be
successful as an Affiliate marketer, you need to creatively
publish lots of valuable content and do it very strategically
and punctually too.
Quality content will help to reach a wider audience. We
recommend these three platforms: Social media platforms like
Facebook, TikTok, Twitter, Video marketing channels like
YouTube, Your website or blog
All of the above platforms are viable ways to promote your
product and services as an affiliate marketer whatever the
budget.
Social Media for affiliate marketing
Billions of users hang out on these social media platforms every
month, making it a potential channel for two starters on a
marketer, especially when you have some sort of followership
already on the platforms. You will be able to build your
credibility, influence your audience, and build your network.
Before you jump on any of the social media platforms, it’s
important to look at some demographic data and statistics to
help you decide on the best platform for your type of niche,
products, and services. Take, for example, Snapchat and Tiktok
social media platforms that are peculiar to Generation Z.
These are platforms where most teenagers like to hang out. If
you have a product targeting these youngsters, then TikTok and
Snapchat might be the best platform to get started.
It’s not enough to just know your niche, you must also be able
to decide the best platform for what product or for what
service. For corporate and professional service-related
products, a social networking platform for professionals like
LinkedIn is the ideal place to get started.
A relatable cookie period:
The cookie period means that you can earn from leads that come
through your affiliate’s link and make a purchase within 30
days. Some Affiliate platforms have a shorter cookie period
might not be the best for affiliates. Taking leads through the
marketing funnel can definitely take some time to convert, so
make sure the affiliate platform has a cookie period of at least
30 days.
Good commission structure: Affiliates are now learning to step
up their game, gone off the days when you could just earn once
per lead. Now, you can earn repeatedly from a single lead in as
much as your referral sticks to the product or service. As they
continue to pay to the company you, continue to earn as their
affiliate. This is one of the best commission structures to help
affiliate marketers build a strong passive income Business.
How Much Do Affiliate Marketer Earn in Nigeria
There is no direct amount to affiliate marketers earning in
Nigeria, but what to know is that, if you are good with your
marketing strategy and can help grow brands, be sure to get paid
for your services. Let’s estimate 200K monthly per product if a
deal is successfully closed.
Also, some affiliates reward you with a gigantic percentage of
the original cost of the product, thereby boosting the morale of
the affiliate marketer; imagine getting 80% commission from a
$100 product. On the other hand, some platforms require that you
have earned a certain threshold of commission before getting
your payout per month.
Basically, different platform has their commission depending on
the type of products you’re promoting.
Affiliate marketing provides a decent way to earn extra income
online, whether you’re in Nigeria, Kenya or anywhere in the
world. The good thing is, you don’t have to be an expert or even
own a platform to become an affiliate marketer. By following
this guide, you can start right where you are and build a
successful affiliate marketing business, irrespective of your
location. Get our Practical Guide on How to be an Afilliate Marketer in Nigeria. Are you looking to make some passive income? Do you want to earn online without creating any product? Do you dream of making money while you’re asleep? If you answered yes to all the questions, then you have landed in the right place. This guide will help you understand Affiliate Marketing point to point, how to become an affiliate marketer, and some helpful tips to kickstart your journey.
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