How to start an Advertising Agency in Nigeria

An advertising agency is basically a company that deals in helping businesses to adequately advertise their products or even the business using different methods available at their disposal. It is a business enterprise dedicated to creating, planning and handling advertising on behalf of its client companies. It is a lucrative business that can fetch entrepreneurs huge amounts of profit based on the demand for advertising services by many companies today. There are a lot of businesses out there today and even more operating online and as advertising is very important to the success of a business, the advertising agencies can come in to develop adverts that can be used to promote the business.

Ad agencies can be hired to create advertising campaigns and deploy the copies to television, radio, internet, social media, newspapers, periodicals, and other media platforms. Basically, they act as agents for the media, deal in copywriting, artwork, graphics, e.t.c. They make revenue from commissions paid by the media for selling space to the client or by offering services directly to clients.

Advertisers are very creative people who love to create an inspiring workspace. They design their walls and are always having strategic sessions with teams and clients. So, having your own office space will give you the freedom to unleash your creative prowess. If you can afford it, by all means, get your own office in a very strategic location. You will stand a better chance of working with big clients and can close more deals.

There are many available ways used to advertise businesses today. The most used one which is also very effective Is the use of social media. The method is used by many businesses and even though it can be done by almost anyone, there are some advanced methods or features that can be used by experts to help the business. They are some of the things offered by advertising agencies. Other methods of advertising include using banners, flyers, email campaigns and so on. All have their different ways in which they can work but they are quite good for promoting a business. This involves coordinating the production of advertisements, placing them in the selected media channels, and monitoring their performance. Advertising agencies use analytics tools to track the effectiveness of their campaigns and make adjustments as necessary to ensure that their clients achieve their marketing objectives.

Another thing is that it is not a really stressful thing to do plus you might choose to have a team where everyone will have their own duties. You’ll definitely need some training in getting the best use out of the available advertising methods and ensuring it works for you. The training simply prepares you for the business you’re about to start. After the training is completed, the business can run in full swing and you can expect to start developing your strategies and getting your customers.

There are experts in the business, of course, so also look to advise from these individuals as they are most likely the best bet for reliable information on the business. Take note of even the smallest things during the research period and pay close attention to how to stay and survive in the business. The research is as important as anything in the business.

Despite the economic downturn, many companies still spend money to advertise their businesses and are actively looking for new ways to advertise their businesses. As a result, advertising experts are employed to deploy ad creatives that can have a strong and positive impact on prospective clients so that more profit can be made.

Planning is an important aspect of every business. In this stage, a decision is made on the kind of niche you want to service. Before choosing a niche, it’s assumed that you already have a background knowledge by either having worked in a creative agency or passing through a communications school. Also, you don’t just need the creative knowledge, you also need a business knowledge of how the business is run. In planning, you will decide the type of clients you intend to serve. Factor in startup cost, location, and possible ways of attracting clients. Attend seminars and conferences relating to advertising and see what the competition is like. This is more like you conducting due diligence. After gathering this information, the next step is to swing into action.

Some of the equipment you need include; computer, printer, dedicated phone line, internet access, tables, chairs, markerboard e.t.c

At the early stage of the business, you have to be careful of your hiring decisions. Hire freelancers or people with multiple skills that can multitask. That way, you save on labour cost. Then as the business grows and generates more revenue you can increase your team strength.

Their service charges

For instance, if you go directly to a radio station for advert placement, they may charge you ₦100,000 for a 1-minute jingle. However, if you employ an advertising agency, you could pay as low as ₦70,000 for the same package. While this is not your business, the advertising agency probably has a subsidized ₦50,000 price arrangement with the radio station, their service charge being ₦20,000.

A well-planned branding for your business will give you credibility and make your clients trust you. Create a brand that gives a positive perception of your business to potential clients. For instance, create a section on the website that displays the logos of the clients you have worked with. In addition, ensure you deliver at the agreed time. Time management is an important part of service delivery and a major challenge experienced in the advertising industry. So, if you agree to do a job for a client, make sure you render the service within the allotted time.

Opening, building, and operating your own advertising agency will require a lot of work and dedication, but with proper preparation, you can definitely make it in the field.

Get our information on how to set up a lucrative advertising agency in Nigeria. In this information, you will learn the best way to market and profit from setting up your own advertising agency. Most especially, you will learn the exact costs of the resources and equipment you need for your business. The body of this work is formed from consulting experienced and relevant people running Advertising Agency, to get first-hand information about the success secrets and marketing strategies deployed to achieve business success .

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